Aden Hepburn

Current

Head of Digital & Interactive at IdeaWorks

Past

Lead Interactive Designer at Mesh Online

Education

Google Inc.
TAFE NSW, Sydney, Australia.
John Therry Catholic High School

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Recommended

3 people have recommended Aden

Connections

493 connections

Industry

Marketing and Advertising

Aden Hepburn’s Summary

Head of Digital in ad agency land with substantial experience in all aspects of digital - from integrating creative campaigns right through to eCommerce development.

Built a highly profitable digital department from scratch. Mentoring a passionate team of digital creatives, developers & producers. Sounding board to many clients, marketing managers and business owners.

Focus on digital strategy and creative integration.

Provide ongoing strategy and support to many digital startup businesses, including starting up my own.

Blogging addict, social media nut, keen golfer and die hard snowboarder.

Aden Hepburn’s Specialties:

Digital Strategy, Design, Development & Management
Online Brand Positioning, Development & Promotion
Online Advertising Campaigns & Interactive Media
Interactive Applications & Promotional / Micro Websites
Database Management & Email Broadcasting Solutions
SMS Broadcasting & Mobile Marketing
Search Marketing Strategy, Optimisation & Development
Search Engine Optimisation Strategy & Vision
Social Media Strategy & Campaign Integration
Digital Startup Experience & Platform Development

Aden Hepburn’s Experience

Head of Digital & Interactive

IdeaWorks

(Privately Held; Design industry)

February 2005 — Present (4 years 11 months)

As Head of Interactive at IdeaWorks (Y&R - WPP), Sydney, Australia, I'm responsible for digital creative direction, new business, business development & digital strategy in the agency while maintaining great relationships with our clients.

I also take great pride in my role to mentor & manage our growing interactive team while ensuring the creative & strategic elements being produced are delivering real world results with cutting edge technology & outstanding creative.

I have a great passion for online marketing strategies and social media campaign integration. Creatively, I'm heavily involved in all online advertising campaigns & website production with the careful strategic, technical & creative direction of my team.

Online retailing and eCommerce strategy / creative / development is fast becoming core to our business and something I'm highly passionate about.
Lead Interactive Designer

Mesh Online

(Privately Held; 1-10 employees; Marketing and Advertising industry)

2003 — 2005 (2 years )

As an Interactive Designer, I was responsible for taking briefs and delivering website solutions. From website planning and strategy, to website design, animation and search engine optimisation.

This position saw me working closely with top developers, this helped grow my knowledge of how advanced web systems work and what elements and technology is needed to design, create and manage these solutions.

Aden Hepburn’s Education

Google Inc.

Search Marketing Professional , Search Marketing Process, Search Marketing Strategy, Analytics, Segmentation , 2007 — 2007
TAFE NSW, Sydney, Australia.

Advanced Diploma Of Website Design & Development , 2003 — 2003
John Therry Catholic High School

HSC - High School Certificate , 1997 — 2002

Additional Information

Aden Hepburn’s Interests:

Entrepuership, Forex Trading & Stock Trading, Online Business Consulting, Search Engine Optimisation, Venture Capital For Digital Businesses, Snowboarding, Surfing, Golf, Tennis.

Aden Hepburn’s Groups:

Digital Buzz, Online Marketing, WebCentral, Atomic Recruitment, TigreSpike, Newgency, IdeaWorks, AMIA, Online Marketing & Online Advertising Australia