Human Factors and User Experience Professional
South Brisbane Area, Australia
- Current
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- Principal at Produxi Consulting Pty Ltd
- Past
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- Experience Architect Director at Different
- Conference Chair at OZCHI
- Qld and ACT Representative at CHISIG
- Human Factors Engineer at Wotif.com
- Event Organiser at World Usability Day - UPA
- Senior User-Centred Designer at Centrelink
- User Experience Designer at ourbrisbane.com
- Usability Researcher/Engineer at Brisbane City Council
- Information Architect at Telstra Countrywide
- Education
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- University of Queensland
- University of Queensland
- Silicon Studios
- Griffith University
- Commercial Arts Training College
- Air Training Centre
- University of Queensland
- Queensland University of Technology
- Recommended
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11 people have recommended Ash - Connections
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395
connections
- Industry
- Information Technology and Services
- Websites
Ash Donaldson’s Summary
I've been practising, studying and promoting all aspects of human-centred design for more than 14 years.
Highlights include becoming:
- The first federal court expert witness in human-computer interaction for Australia
- The representative Australian expert, developing human-centred design International standards for ISO
- The Chair of the Australian national human-computer interaction conference, OZCHI
- The inaugural World Usability Day leader for Sydney
- A TEDster www.ted.com
Ash Donaldson’s Specialties:
Human factors, human-computer interaction, user experience, information architecture, usability, activity theory, accessibility, strategy, web standards, anthropology, social media
Ash Donaldson’s Experience
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Principal
Produxi Consulting Pty Ltd
(Internet industry)
August 2006 — Present (3 years 5 months)
Applying expertise in human-centred design to: products; services; and organisational strategies, to create outstanding user experiences.
Current clients include:
- National Stimulus NSW BER Integrated Program Office
- Civica Pty Ltd
- NSW Department of Education and Training -
Experience Architect Director
Different
(Privately Held; 11-50 employees; Internet industry)
March 2005 — August 2006 (1 year 6 months)
Different helps clients achieve extraordinary results from their customer relationships, business operations and technology. Leveraging a Human Centred Design approach, Different leads the industry by delivering the right business results on time and on budget. Different sets the standard for making clients successful and helping them realise the opportunities that exist within their organisation.
This position involved the management, mentoring and training of a team of Experience Architects, as well as directly servicing clients.
Clients that I serviced included:
- Australian Competition and Consumer Commission (ACCC)
- Challenger Financial Services Group
- Fairfax Digital: Domain.com.au
- Fuji-Xerox Australia (FXA)
- Insurance Australia Group (IAG)
- New South Wales Department of Education and Training (NSW DET)
- St.George Bank
- Woollahra Municipal Council -
Conference Chair
OZCHI
(Information Technology and Services industry)
2005 — 2006 (1 year )
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Qld and ACT Representative
CHISIG
(Information Technology and Services industry)
2003 — 2006 (3 years )
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Human Factors Engineer
Wotif.com
(Public Company; 11-50 employees; Leisure, Travel & Tourism industry)
February 2004 — March 2005 (1 year 2 months)
Wotif.com launched in Brisbane, Australia, and quickly became known as the online marketplace for hotels' distressed inventory. They pioneered selling discounted accommodation based on hoteliers' live and up-to-date inventory.
For Wotif.com, I was responsible for:
Re-design of the logo and creation of brand guidelines
Internationalisation and localisation research and analysis
Contextual user research and analysis
Competitive testing and research
Interaction and visual design
Information architecture
Balancing SEO with user experience
Advising front-end development techniques
Performance research and advice -
Event Organiser
World Usability Day - UPA
(Non-Profit; 501-1000 employees; Information Technology and Services industry)
2004 — 2005 (1 year )
I acted as Sydney's Leader for the inaugural World Usability Day event in November 2005. The event was established by the Usability Professional's Association, but was supported locally by the non-profit CHISIG, the Government research agency, CSIRO, and a number of corporate sponsors.
The event was coordinated over 36hrs, starting in Australia and ending in the West Coast of the US. It comprised over 100 events in 36 countries, bringing greater awareness to the fact that we don't have to put up with poor design. -
Senior User-Centred Designer
Centrelink
(Government Agency; 5001-10,000 employees; Government Administration industry)
June 2003 — February 2004 (9 months)
Mentoring and training of the User-Centred Design team
Research & analysis for internal and external applications
Interaction design and information architecture for internal and external applications and web sites
Usability testing of a large range of products
Writing accessibility, technical and usability standards -
User Experience Designer
ourbrisbane.com
(Government Agency; 1001-5000 employees; Executive Office industry)
2002 — 2003 (1 year )
Interaction design
Information architecture
Business strategy research
Design of real-time web-mail application
Integration of online services -
Usability Researcher/Engineer
Brisbane City Council
(Government Agency; 1001-5000 employees; Executive Office industry)
2001 — 2003 (2 years )
Establishment of disability reference group for online testing
Accessibility research & testing
Design of Council online services
Design of internal financial modelling and reporting applications
Design of Project Office applications -
Information Architect
Telstra Countrywide
(Public Company; 5001-10,000 employees; Telecommunications industry)
November 2001 — February 2002 (4 months)
Informal research
Information architecture
Interaction and visual design
Ash Donaldson’s Education
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University of Queensland
Master of Human Factors , HCI, CRM, Cognitive Engineering , 2003 — 2008
Studying all electives.
Grade Point Average 6.5 (out of a possible 7) -
University of Queensland
Graduate Certificate of Human Factors , Cognitive & Physical Ergonomics, HF Techniques , 2003 — 2004
Grade Point Average 6.8 (out of a possible 7)
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Silicon Studios
Level 2 Certification in 3D Animation , Power Animator, Maya, Inverse Kinematics, Physics , 1997 — 1998
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Griffith University
Bachelor of Multimedia , New Media, Majored in Design , February 1996 — November 1998
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Commercial Arts Training College
Diploma of Graphic Design , Computer graphics, Hand rendering, Rubylith masking, Commercial design , 1995 — 1996
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Air Training Centre
Commercial Pilot's & Flight Instructor's License , Visual Flight Rules (VFR), Night VFR, Instrument Flight Rules (IFR), Aerobatics, Multi-Engine , 1992 — 1994
Parachute operations pilot
Short field operations
Aerobatic operations
Commercial flight instruction
Hot air balloon training -
University of Queensland
Bachelor of Science , Psychology , 1991 — 1992
Not completed
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Queensland University of Technology
Bachelor of Applied Chemistry, Applied Physics , 1990 — 1991
Not completed
Additional Information
Ash Donaldson’s Websites:
Ash Donaldson’s Interests:
Corporate Anthropology, Cognitive Engineering, Activity Theory, CSCW, Flow, Captology, Marketing, Social Psychology, Human Factors, Cycling, Running, Gym
Ash Donaldson’s Groups:
ISO, TED, The EG, HFES, HFESA, CHISIG, UPA, OZCHI, AIMIA, Sydney IA-Peers, CHI-WEB, GAWDS
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Sydney IA-Peers -
Catalyze Community -
Interaction Design Association -
Boxes and Arrows -
Oz-IA Conference -
UX Professionals -
Design & Emotion Society -
Usability Professionals' Association - Sydney Chapter (Australia) -
The University of Queensland Alumni -
WSG -
TED -
User Experience -
Queensland University of Technology ALUMNI -
Information Architect, IA -
Griffith University Alumni -
TED: Ideas Worth Spreading -
Neuro Device Group -
UX Book Club -
ISO/IEC JTC 1/SC7 Software and Systems Engineering -
UX Australia
Ash Donaldson’s Honors:
TED invitee, 2008-10
CHI reviewer;
EOTW presenter;
OZCHI Industry Chair;
UX Australia presenter;
Interesting South presenter;
UX Bookclub Brisbane leader;
Civica National Conf keynote;
MySource International Conference keynote;
Open Publish presenter;
Australian Standards Inclusive ICT Workgroup;
UPA Conference review panel;
OZCHI Session Chair;
Oz-IA Conference presenter;
ISO SC7 / SC4 Joint Working Group Expert (HF standards);
UPA Body of Knowledge;
ISO JTC1 SC7 WG6 Expert (Usability standards);
HCI Expert Witness - Australian Federal Court;
ARK Redesigning Your Intranet Conference presenter;
AJIS Conference reviewer;
UPA World Usability Day Sydney Leader;
UPA Sydney Organising Committee;
OZCHI Conference Chair;
CHI-WEB Moderator;
OZCHI Panels Chair;
CHISIG Qld & ACT Rep.
Ash Donaldson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
