
Direct Creative Director at Lowe Sydney
Sydney Area, Australia

Direct Creative Director at Lowe Sydney
Sydney Area, Australia
Sydney-based Creative Director with wide experience in most aspects of advertising, from strategy to creative execution to agency management.
Main focus on one-to-one and integrated advertising. Multiple award winner, including a 2002 US Gold Echo, a Gold, Silver and Bronze from AWARD in Australia in 2007, and the New York Festivals UNDPI award in 2009.
Has taught at advertising courses and served as a judge at John Caples and Echoes in the US, AWARD and Promax/BDA in Australia, and RSVP and Axis in New Zealand. Side projects include authoring the best-selling NZ book on caravan culture, 'Vantastic', and running the leading global motorcycle design website Bike EXIF.
Integrated advertising, direct marketing and one-to-one, creative CRM, email marketing and social media campaigns, and agency management.
(Automotive industry)
2008 — Present (1 year )
(Public Company; Marketing and Advertising industry)
2007 — Present (2 years )
(Public Company; Marketing and Advertising industry)
2007 — 2009 (2 years )
2008 AWARD Agency of the Year.
(Public Company; Marketing and Advertising industry)
2005 — 2007 (2 years )
(Marketing and Advertising industry)
1998 — 2005 (7 years )
(Marketing and Advertising industry)
1995 — 1997 (2 years )
(Marketing and Advertising industry)
1989 — 1995 (6 years )
BA Hons , Communication Studies , 1986 — 1989
Industrial design, cool hunting, 1970s glam rock, classic Italian motorcycles, Wordpress, Swedish novels, traditional English cookery and Islay single malts.
Gold Member of AWARD (Australasian Writers and Art Directors Association) | Member of the ECHO Academy of Direct Marketing Arts & Sciences.
New York Festivals 2009, USA
Gold, United Nations award, Genesis Energy 'Tree People'
New York Festivals 2008, USA
Silver, Website, Genesis Energy 'Tree People'
AIMIA 2008, Australia
Gold, Effectiveness, Genesis Energy 'Tree People'
AWARD 2008, Australia
Agency of the Year
AWARD 2007, Australia
Gold (Online and Mobile Game) and Silver (Website), Genesis Energy 'ElectroCity'
Bronze, Flat Direct Mail, Vodafone Welcome Pack
RSVP 2007, New Zealand
Winner, Best Interactive Strategy and Best Interactive Creative, Genesis Energy 'ElectroCity'
Echo 2006, USA
Silver, Consumer, Vodafone ‘Nice People’
Caples 2005, USA
Silver, Business, Genesis Energy ‘Ink’
Silver, Consumer, Vodafone ‘Nice People’
Caples 2004, USA
Silver, Business, Vodafone ‘Tractor Feed’
RSVP 2004, NZ
Gold (Customer Retention), Best Copy, Most Innovative, Vodafone ‘Tractor Feed’
Echo 2002, USA
Gold, DRTV, Vodafone V24 Challenge
RSVP 2002, NZ
Gold, TV, Vodafone 'V24 Challenge'