Anthony Colfelt

Current

Creative Director at Different

Past

Creative Director at myfamily.com
User Experience Manager at Classmates.com
Lead Information Architect at Classmates.com

Senior Designer at BBC New Media
Designer at BBC New Media
Graphic Designer at Symagy Pty Ltd

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Education

University of Canberra

Recommended

13 people have recommended Anthony

Connections

326 connections

Industry

Internet

Websites

Anthony Colfelt’s Summary

Peddling experience design: I've aided or have been responsible for the implementation of user centred approaches in the companies for whom I've worked as a user experience design lead (BBC, Classmates.com, MyFamily.com, Different Solutions). I also mentor others in this methodology while leading it.

Management: I usually manage medium-large sized design teams (6-30) as creative/user experience lead and line-manager.

Practical study: I have experimented with integrating user centric interaction design and Agile approaches to software development. I continue to research new ways of informing user experience design and communicating it within project teams and to wider business representatives.

Leading: 8 years as the user experience design lead in building new, or enhancing old web-based community and digital identity applications. My range includes structural design (Information Architecture & Interaction Design) as well as experience strategy, brand creation, expression and execution.

I'm Passionate about customer experience. I aim to create appropriate and engaging emotional associations between a customer, the product they are using and the company that brings that experience to them.

Anthony Colfelt’s Specialties:

User Centred Design, interaction design, information architecture, branding and identity creation, agile software development methodologies, usability, digital identity, community applications, design management, creative direction.

Anthony Colfelt’s Experience

Creative Director

Different

(Privately Held; Internet industry)

November 2007 — Present (2 years 2 months)

Different provides user experience design consulting. Based in Sydney, Australia, we service the medical, financial, tourism, telecommunications and media sectors among others. We design software, complex transactional web sites, in-store experiences and products through studying your customer and their behaviors to fully understand how to support their goals and delight their senses. Currently I oversee 22 experience architects and 6 visual designers, design process and quality.
Creative Director

myfamily.com

(Internet industry)

March 2006 — November 2007 (1 year 9 months)

Responsible for output and management of graphic design, branding, copywriting, usability, user experience and information architecture for myfamily.com. Rebranded, redesigned and re-platformed the old site into a new shiny Web 2.0 product. My team was 5 people representing all areas of UX design.
User Experience Manager

Classmates.com

(Public Company; 201-500 employees; UNTD; Internet industry)

June 2005 — March 2006 (10 months)

Responsible for team of 7 UI Designers and Information Architects' output. Leading the team through User Experience challenges, implementing best practice in user centric process and finished products. Saw through a major redesign of the Classmates website and many new or improved individual features.
Lead Information Architect

Classmates.com

(Public Company; 201-500 employees; Internet industry)

September 2004 — June 2005 (10 months)

Providing Information Architecture and User Centered Design leadership for successful dot com. Worked to rebuild various community based applications for reconnecting old friends via virtual and real events.
Senior Designer

BBC New Media

(Public Company; 10,001 or more employees; Internet industry)

February 2003 — August 2004 (1 year 7 months)

Creative leadership, design management, brand development, interaction design, information architecture, user interface design, user centred design advocate and coach, usability testing, methodologies research, line management, teaching.

2 years as the creative lead for building new web-based community and digital identity applications such as "Connector" presence-based IM Client, a hosted chat content production system, and "Single Sign-On" - the universal registration and authentication system for bbc.co.uk.

9 months as the acting Interaction Design Team Leader and original concept designer working on The Creative Archive.
Designer

BBC New Media

(Public Company; 10,001 or more employees; Internet industry)

February 2000 — February 2003 (3 years 1 month)

Web design, Information Architecture, Interaction Design, Graphic Design, Brand Development, Design Project Lead.

Design of program websites as well as central BBC website areas and services such as the home page, site wide templates and navigation systems. Notable projects included the first Teens category, the 'Cult TV' suite of sites, the global navigation toolbar and the most significant redesign of the main homepage to date.
Graphic Designer

Symagy Pty Ltd

(Privately Held; 1-10 employees; Design industry)

November 1996 — August 1999 (2 years 10 months)

Graphic design; Corporate Identity development, promotional and marketing productions, taking and developing design briefs; quoting design and production of projects; production/print liaison; mentoring/coaching other designers; client liaison and management; pre-press and quality assurance.

Anthony Colfelt’s Education

University of Canberra

Bachelor of Graphic Design , Graphic Design, Photography, Illustration, Advertising , February 1994 — November 1996

Activities and Societies:

Student Newspaper, Dive Club