Craig Scroggie

Craig Scroggie is Vice President and Managing Director and serves as the senior leader for the overall Symantec business in Pacific. A dynamic, entrepreneurial leadership strategist with 18+ year record of achievement & demonstrable success driving multimillion-dollar business growth while providing award-winning leadership in highly competitive technology markets. Adept at driving growth of company revenues, profits and improving performance through disciplined methodology, rigorous planning & focussed execution. An exceptional mentor & coach for leaders in business, government & NFP. He is tenacious in building new business, securing customer loyalty, forging strong relationships with external business partners, a dedicated networker and committed to life long learning and coaching.

Craig is a Graduate & Fellow of the Australian Institute of Company Directors, Fellow of the Aust Institute of Management, Fellow of the Australian Sales & Marketing Institute and serves on their Board & National Advisory Committee, Advisory Board for Computers Off Aust, Trustee for the Committee for Economic Development of Australia, Member of the International CEO Forum, Chairman & Non Executive Director of the Storage Networking Industry Association & Advisory Committee for Super Leaders of Australia. Craig is a Graduate of the University of Southern Queensland and holds post graduate qualifications in Information Technology and Management. Currently undertaking MBA / DBA program. A regular key note speaker in Asia Pacific he is recognised as an industry thought leader on business transformation & leadership.

Craig Scroggie’s Specialties:

Fellow, Aust Institute Company Directors
Fellow, Aust Sales Marketing Institute
Fellow, Aust Institute of Management
Trustee, Committee Economic Development
Board Member (NAC), Aust Sales Marketing Inst
Advisory, Dimensions Asia Marketing
Board of Advisors, Computers Off Aust
Chairman, Storage Networking Industry
Exec Director, ADN Ltd
Board of Advisors, Super Leaders Aus
Exec Director, NFMentors
Graduate, Aust Institute Company Directors
Graduate, University Southern Queensland.

Craig Scroggie’s Experience

Board of Advisors

Computers Off Australia

(Information Technology and Services industry)

September 2008 — Present (1 year 4 months)

Computers Off Australia is a not-for-profit organisation and Green IT labelling initiative designed to educate and recognise organisations that are doing their part to reduce their carbon footprint through the implementation of power management and virtualisation technology.

We all agree that computers are a great invention, and can be used to unlock all sorts of social, economic and environmental benefits - including reducing the carbon impact of our modern lifestyle. But when they're left idling for hours on end, they're contributing to the greenhouse gas problem. For most of us, its an easy way to reduce the carbon impact of our computers by a third, a half or even more.
The Computers Off campaign is a simple but important initiative designed to educate home, business and government users on how to reduce our carbon footprint by enabling power management on our home and work computers.
Vice President & Managing Director, Pacific Region

Symantec

(Public Company; 10,001 or more employees; SYMC; Computer Software industry)

November 2007 — Present (2 years 2 months)

Craig Scroggie is vice president of the Pacific region encompassing Australia, New Zealand and the Pacific Islands, responsible for driving Symantec’s sales and business development in the region. Scroggie serves as senior leader for the overall Symantec business in Pacific.
Previously the senior director of business development for Asia Pacific and Japan, Scroggie was responsible for leading enterprise business development for Symantec’s fastest growing region. He was also the sales director for Veritas Software Australia and New Zealand, responsible for sales, support, strategy, planning, renewals, and operations.
Chairman, Non Executive Director

Storage Networking Industry Association

(Information Technology and Services industry)

April 2006 — Present (3 years 9 months)

Chairman, Non Executive Director & Board Member. SNIA ANZ is an association of vendors, channel partners and end-users who are all interested in promoting storage (and associated aspects of storage) and storage networking within the IT community of Australia and New Zealand.

SNIA ANZ is a chapter of the world-wide Storage Networking Industry Association which is headquartered in the United States. Other SNIA chapters exist throughout Western Europe, China, Japan, Singapore and Brazil. SNIA ANZ is vendor neutral.

The mission of SNIA ANZ is to promote storage networking, and the associated technologies exclusively in Australia and New Zealand and to ensure that storage networks become efficient, complete and trusted solutions within the Australia and New Zealand IT community.
Trustee

Committee for Economic Development of Australia

(Non-Profit; 51-200 employees; Political Organization industry)

January 2004 — Present (6 years )

The Committee for Economic Development of Australia (CEDA) is the country’s leading independent think tank to promote economic development in a sustainable and socially balanced way. CEDA brings together leaders in business, government, academia and the broader community. CEDA is a not-for-profit member organisation. More than 800 of Australia’s leading organisations are CEDA members.

CEDA has been Australia’s leading forum for high-level discussion and debate, knowledge diffusion, networking and cutting-edge research for almost 45 years. CEDA is staunchly non-partisan. The mission of CEDA is to engage in high-quality research and discussion on emerging issues that have an impact on Australia’s economic and social development.
Non Executive - Coach & Mentor

The Asia Leadership Development Network

(Privately Held; 1-10 employees; Professional Training & Coaching industry)

November 2003 — Present (6 years 2 months)

The Asia Leadership Development Network is a Not for Profit network providing professional development and coaching for executives in Asia Pacific.
Non Executive & Advisory Board Member

Australian Sales & Marketing Institute

(Non-Profit; 51-200 employees; Professional Training & Coaching industry)

February 2000 — Present (9 years 11 months)

Advisory Board Member. The Australian Sales & Marketing Institute originally formed in 1994 as the Australian Sales Institute, is an incorporated association dedicated to assisting, serving, empowering and enhancing the capacity of each member. The ASMI has an annually elected Committee - known as the NAC (National Advisory Committee).

ASMI mission is to deliver world-class professional support, networks and information to Sales and Marketing management, enabling each to develop skills and knowledge to the direct benefit of both their corporate role and personal career advancement.

The fundamental objective involves the ASMI surrounding each member with 'need now' information, vital contacts, effective network and timely solutions to move forward with effectiveness and surety. The ASMI creates and nurtures a special environment of personalised exchanges through one-to-one contact. Individual members help, assist, mentor, share and learn - from and with each other.
Board of Advisors

Super Leaders of Australia

(Executive Office industry)

January 2007 — January 2009 (2 years 1 month)

Super Leaders of Australia is the brainchild of entrepreneur who founded the company in 2007 after successfully running her own business in HR, Carmen Parnos training and recruitment for 11 years.

The Super Leaders initiative was borne out of Carmen's desire to demystify the concept of leadership, making it accessible and easy for people to learn from the best in the business.

Whether you're a young business manager on the way up, a more experienced manager in search of inspiration, or an entrepreneur keen to see how the best leaders in Australia go about their business, then Super Leaders will be of interest to you.
Senior Director, Business Development, Asia Pacific & Japan

Symantec

(Public Company; 10,001 or more employees; SYMC; Computer Software industry)

July 2005 — October 2007 (2 years 4 months)

Responsible for leading enterprise for Symantec’s fastest growing region. The role see’s Craig focus on Global and Strategic Customers by working with country teams to develop & deploy strategies & sales programs to ensure continued growth and future success. In this role Craig is also responsible for APJ Industry Sales Teams for Telecommunications, Financial Services and Public Sector vertical markets and the APJ Data Center Standardization and Enterprise Sales Finance Programs teams.

Craig’s primary focus is building long term sustainable business performance by implementation of common programs designed to establish a repeatable process for growth. To facilitate this he drives strategy development and is focused on execution by working closely with the sales and support organisation on innovative and market leading customer acquisition and retention programs. Craig remains dedicated to building long term relationships with business & government clients, & partners in the region.
Regional Director, Sales

Veritas Software

(Public Company; 5001-10,000 employees; VRTS; Information Technology and Services industry)

January 2004 — July 2005 (1 year 7 months)

Head of Sales, VERITAS A/NZ. Prior to the VERITAS / Symantec merger Craig was Regional Director of Sales. Craig’s main focus was to aggressively drive revenue and profit growth and to make VERITAS a high performance culture that attracted and retained the best talent in the industry. Craig’s responsibilities included sales, support, strategy, planning, renewals and operations. VERITAS Software, one of the 10 largest software companies in the world, a leading provider of software to enable utility computing. In a utility computing model, IT resources are aligned with business needs and business applications are delivered with optimal performance and availability on top of shared computing infrastructure, minimizing hardware and labour costs. With 2005 revenues of $2.042 billion, VERITAS delivers products for data protection, storage & server management, high availability, compliance data archiving and application performance management that are used by 99 percent of the Fortune 500.
National Sales Manager

Computer Associates

(Public Company; 5001-10,000 employees; CAI; Information Technology and Services industry)

August 2002 — January 2004 (1 year 6 months)

National Sales Manager, Security and Storage (Data Protection) & Chairman, Data Protection Strategy Group. Responsible for management of business operations, programs and staff to achieve revenue, expense & margin targets and foster positive relationships between channel partners, customers and CA. Responsible for leading the sales, marketing and technical services operations. Primary focus was development and execution of the national go to market strategy for the Data Protection business.

CA is one of the world's largest IT management software providers. Software and expertise unify and simplify complex IT environments in a secure way across the enterprise for greater business results. Founded in 1976, CA today is a global company with headquarters in the United States and 150 offices in more than 45 countries. Serving more than 98% of Fortune 1000 companies, government entities, educational institutions and thousands of other companies in diverse industries worldwide. www.ca.com
National Channels Manager

EMC Corporation

(Public Company; 5001-10,000 employees; EMC; Information Technology and Services industry)

January 2000 — August 2002 (2 years 8 months)

National Channel Partner & Program Manager (Aust/NZ). Responsible for developing channel partner programs and operations, sales, business development, training, recruitment and marketing.

EMC Corporation is the world leader in products, services, and solutions for information storage and its management. We are the information storage standard for every major computing platform and, through our solutions, serve as caretaker for more than two-thirds of the world’s most essential information. www.emc.com
Sales & Marketing Manager (Aust/NZ)

Fujitsu

(Public Company; 10,001 or more employees; Information Technology and Services industry)

February 1996 — January 2000 (4 years )

Sales & Marketing Manager, Australia & New Zealand - Telecommunications & Technology Group. Responsible for leading the sales and marketing teams for Fujitsu's OEM and distribution business. Products including Storage devices, PC & TeamServer, Tablet Computers, Printers, Scanners, CDROM, DVD, Monitors, Accessories and Consumables.

Fujitsu Australia Limited is a full service provider of information technology and communications solutions. We partner with our customers to consult, design, build, operate and support business solutions. From strategic consulting to application and infrastructure solutions and services, Fujitsu has earned a reputation as the single supplier of choice for leading corporate and government organisations. www.fujitsu.com
Sales Manager

Yamaha Music

(Public Company; 10,001 or more employees; Music industry)

February 1992 — February 1996 (4 years 1 month)

National Sales Manager - GAD, Computer Music & Professional Audio.

Yamaha Music Australia is a subsidiary of Yamaha Corporation, which was established in Japan in 1887. Yamaha has grown into a multinational organisation operating in over 20 countries. Yamaha Music is proud to be the world's biggest and only musical product manufacturer that can offer such a comprehensive and broad range of instruments and musical equipment. Yamaha products first appeared in Australia in 1961 imported by a family-run business known as Rose Music. In 1986 Yamaha Corporation purchased Australian distribution rights for Yamaha products from Rose Music, and Yamaha Music Australia was born. Today, Yamaha Music Australia is a wholesaler of musical instruments and audio video products. Yamaha is also a provider of music education, through Yamaha Music Schools. The company places great importance on developing young musicians, and popularising music worldwide. www.yamahamusic.com.au
IT Manager

Brash Holdings Limited

(Public Company; 5001-10,000 employees; Retail industry)

December 1990 — February 1992 (1 year 3 months)

IT Manager, Musical Products Division. Responsible for Store sales and reporting systems, audit, product management, stock management and commission systems.

Craig Scroggie’s Education

University of Southern Queensland

MBA / DBA , Organisational Leadership , 2006 — 2008
Australian Institute of Company Directors

Dip Company Mgmt , Company Directorship , 2005 — 2005
University of Southern Queensland

Dip Mgmt , Sales Management , 2000 — 2004
BHIT

Dip IT , Information Technology , 1995 — 1997
Harvard Business School

Executive Program , Leading Change & Organizational Renewal , 2006

LCOR Program - Harvard Business School and Stanford Graduate School of Business

Additional Information

Craig Scroggie’s Websites:

Craig Scroggie’s Interests:

Sales, Management & Leadership Methodologies, Emerging Markets, Financial Services, Telecommunications & Government, Venture Capital, Private Equity, Boards & Governance, Coaching & Mentoring. - Target Account Selling, Siebel (www.ontarget.com) - SPIN Selling, N.Rackham (www.huthwaite.co.uk/training) - Selling to VITO, A.Parinello (www.vitoselling.com) - Executive Conversations (www.conversations.com) - SellMasters, John Orvos (www.sellmasters.com) Other interesting Sales & Leadership information at: - Good to Great, Jim Collins (www.jimcollins.com) - The World is Flat, T.Friedman (www.thomaslfriedman.com) - The Business of Technology (www.redherring.com) - CEO Institute (www.ceoonline.com.au) - CEO Forum (www.ceoforum.com.au) - Selling Power (www.sellingpower.com) Language: English, Chinese Mandarin, French

Craig Scroggie’s Groups:

Australian Sales & Marketing Insititute (www.gosalesmarketing.com)
Australian Institute of Company Directors (www.companydirectors.com.au)
Committee for Economic Development of Australia (www.ceda.com.au)
Australian Davos Connection (www.ausdavos.org)
National Speakers Association Australia (www.nationalspeakers.asn.au)
World Future Society (www.wfs.org)
Liberal Party of Australia, Victorian Division(www.liberal.org.au)
United Professional Sales Association (www.upsa-intl.org)
Storage Networking Industry Association (www.snia.org.au)