Daniel Oyston

Current

• ACT Marketing & Sales Manager at Tanner James Management Consultants

Past

• National Marketing Manager at Australian Business Academy
• Membership Advisor at Mentmore Golf & Country Club
• Training Administrator at Academy Training

• Administration Coordinator at Spherion
• Operations Manager at Crusaders NTL Franchise
• Operations Manager at ACT Touch Football
• Competitions Manager at Canberra City Touch Football Association

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Education

• Charles Sturt University
• British Computer Society

Connections

35 connections

Industry

Marketing and Advertising

Daniel Oyston’s Summary

Marketer whose experience lies with SME's, particularly in education and training services.

I am a keen reader of marketing blogs and a student of social media. I am always thinking about how these tools and experiences can be related to my current work and for the benefit of customers.

I completed a Master of Marketing (with Distinction) in 2008 and am currently studying PRINCE2 project management as well as Desktop Publishing.

Also author of The Oyster Project (http://theoysterproject.blogspot.com), a marketing blog which discusses issues outside of what everyone else is talking about. The blog aims to get people thinking more deeply about marketing instead of chasing the next shiny ball.

Daniel Oyston’s Specialties:

Marketing, Sales, Social Media, Content Strategy/Marketing, Communications.

Daniel Oyston’s Experience

• ACT Marketing & Sales Manager

  Tanner James Management Consultants

  (Privately Held; Professional Training & Coaching industry)

  April 2008 — Present (1 year 9 months)

  Tanner James is a management consultancy specialising in the provision of programme and project management training and consultancy services and is responsible for introducing MSP and RPINCE2 into Australia.
  
  The role includes;
  
  Develop and implement suitable marketing activities to support the company’s National marketing strategy
  
  Develop and implement suitable marketing activities for the ACT Federal Government campaign (strategic marketing).
  
  Develop and implement suitable marketing activities designed to build numbers for publicly run the ACT training courses and computer based training offerings (tactical marketing).
  
  Promote, build and maintain membership database.
  
  Effectively manage the CRM Database to ensure integrity of data.
  
  Manage submission of Tender responses to Commonwealth Departments.
  
  Represent Tanner James at industry conferences and events.
  
  Contribute to financial reporting to the board.
  
  Development of company wide standard working pattern including public training calendar.
  
  Contribute to development and maintenance of company QMS.
  
  Assist other team members to achieve company goals and ensure the highest level of customer and after sales service.

• National Marketing Manager

  Australian Business Academy

  (Higher Education industry)

  April 2003 — March 2008 (5 years )

  Responsible for coordination of all marketing and recruitment activities for all campuses.

• Membership Advisor

  Mentmore Golf & Country Club

  (Leisure, Travel & Tourism industry)

  November 2002 — March 2003 (5 months)

  A prestigious golf and country club with a membership base of 4, 000 and costing £1000pa.
  
  the role included;
  
  Provided relevant information including an outline of facilities, costs involved and contractual obligations to all prospective members (sales).
  
  Solicited prospective members from various sources including previous membership lists, referrals and other external sources.
  
  Accurately recorded all prospective member information for further follow up action.
  
  Represented the Club in a professional and friendly manner, creating a welcoming atmosphere.
  
  Accurately completed all membership administration including updating of databases, creation of welcome packs, adjustment of member details and leaving procedures.
  
  Maintained current and full knowledge of Club history, philosophy, facilities, policies and promotions.
  
  Ensured a quality experience for all Members by ensuring that services were delivered as promised and that member’s complaints and issues were effectively managed.

• Training Administrator

  Academy Training

  (Information Technology and Services industry)

  June 2001 — November 2002 (1 year 6 months)

  This IT and Security Training business was one of only two providers of the British Computer Society’s Data Protection and Information Security Management Principles courses. Academy Training was the preferred supplier of these courses for a number of organisations including the military and the banking industries in the UK.
  
  My role included:
  
  Development of product brochures and advertisements to ensure a professional, quality and accurate representation of the courses and the business.
  
  Sale of training courses to various sources including government departments, private enterprises, individuals and other vendors (for on-selling).
  
  Conducted market research to ensure that training courses were being targeted to the correct market segments area as well as identifying potential growth areas.
  
  Preparation of course material including graphics, layout, printing and quality control.
  
  Planned delivery of training courses including booking of venues, liasing with delegates, lecturers and the venue.
  
  Developed and maintained website to ensure accurate and up to date material for all visitors.
  
  Development of half yearly course calendars while considering client budgets, venue availability, lecturer availability and exam timings.

• Administration Coordinator

  Spherion

  (Public Company; SFN; Staffing and Recruiting industry)

  2000 — 2001 (1 year )

  Spherion provided a large number of business services including contractor placement, permanent placement, recruitment processes, human resource consulting and payroll. Clients were both local and Federal Government and private enterprise.
  
  Debt & ledger management of up to $1.5 million while reporting directly to the Financial Director on a daily basis.
  
  Daily debt collection of all accounts over 60 days old.
  
  Contractor payroll ensuring that all contractor timesheets were submitted on time, were accurate and authorised by supervisors.
  
  Accurate entry of contractor timesheets into the payroll system.
  
  Client invoicing including provision of any special client requests.
  
  Daily receipt, accounting and banking of client payments of up to $60 000.
  
  Aided in outsourced recruitment processes including receipt of enquiries, collection, collation, presentation & delivery of resumes and scheduling of interviews.

• Operations Manager

  Crusaders NTL Franchise

  (Sports industry)

  1999 — 2000 (1 year )

  The Crusaders National Touch Football League Franchise encompassed up to 200 players, staff and officials from the ACT, Victoria, Tasmania and the Defence Forces. The Crusaders competed at various tournaments including the annual National Touch Football League.
  
  My role witht he Crusaders included;
  
  In conjunction with the Managing Director, prepared and monitored a budget of $2 million.
  
  Financial reporting to the board and Managing Director.
  
  Secured sponsorship from both local and national businesses by providing a number of flexible packages tailored to suit sponsors objectives and budgets.
  
  Liased with media on a daily basis including preparation of written material, website articles and radio interviews.
  
  Player payment receipt and management on a daily basis.
  
  Liaised with National Body and Shareholders (ACT, Vic, Tas and Defence Forces) on a daily basis to ensure that all parties were fully informed of arrangements.
  
  Uniform, travel and accommodation management of 200 players and staff.
  
  Distributed and managed information to 200 staff, players and volunteers on a daily basis.

• Operations Manager

  ACT Touch Football

  (Sports industry)

  1998 — 2000 (2 years )

  At teht ime, ACTTA delivered winter and summer competitions for up to 8000 people per annum as well as providing a representative path for players, staff and officials.
  
  As a not-for-profit organisation, ACTTA works closely with local and national government departments and sporting initiatives as well as developing and maintaining close relationships with local businesses and media.
  
  My role at ACT Touch included;
  
  Secured sponsorship from both local and national businesses by providing a number of flexible packages tailored to suit sponsors objectives and budgets.
  
  On a daily basis, managed approximately 40 volunteers, including recruitment and rostering, to ensure smooth delivery of competitions.
  
  Planned, marketed and delivered competitions based on budget and resources available.
  
  Prepared and monitored budget of up to $2 million per annum.
  
  Financial reporting to the Managing Director and Board on a weekly basis.
  
  Developed, designed, implemented and maintained first web site to ensure a smooth transition to online registration and payments for 800 teams per annum.
  
  Recruited, monitored and evaluated staff to ensure a quality delivery of the competitions.

• Competitions Manager

  Canberra City Touch Football Association

  (Sports industry)

  1998 — 1998 (less than a year)

  Canberra City Touch Football Association was a sub-department of the ACT Touch Association before being moved directly under ACTTA management. CCTA delivered competitions for up to 2500 people per annum. CCTA worked closely with the ACTTA to leverage government, business and media relationships developed by ACTTA.
  
  My role with CCTA included;
  
  Managed approximately 15 volunteers on a weekly basis to ensure smooth delivery of competitions.
  
  Financial reporting to the President and Board on a monthly basis.
  
  Secured sponsorship from local businesses by providing a number of flexible packages tailored to suit sponsors’ objectives and budgets
  
  Recruited, monitored and evaluated staff to ensure a quality delivery of the competitions.

Daniel Oyston’s Education

• Charles Sturt University

  Master of Marketing , Marketing , 2005 — 2008

  Graduated with Distinction

• British Computer Society

  Certificate in Information Security Management Principles 2002 — 2002

Additional Information

Daniel Oyston’s Interests:

Marketing and Sport

Daniel Oyston’s Groups:

•    Australian Marketing Group
•    Marketing Bloggers
•    Twittering
•    Tanner James PRINCE2 Group
•    Tanner James MSP Group

Daniel Oyston’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch