Rick Carter

Current

• Chief Reality Officer at eNova Communications

Past

• Director at Rotary Club of Adelaide
• Sports Presentation Manager - Track and Field at Sydney Olympic Games Organising Committee (SOCOG)
• Marketing Director at Neller Software

• Product Manager - HR at Dun and Bradstreet Software
• HR/Payroll Product Manager at McCormack & Dodge (M&D)
• Product Manager at Neller Software
• Systems Analyst/Programmer at Mitsubishi Motors

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Education

• SA Institute of Technology
• Rostrevor College

Recommended

15 people have recommended Rick

Connections

500+ connections

Industry

Public Relations and Communications

Websites

• My Company
• My Blog

Rick Carter’s Summary

I have a lengthy background in technology and marketing with a passion for sports and fitness. My business experience is also very diverse, having worked for a variety major national and international companies. I have lived a long and full life with many years of Vitality ahead of me.

Ten years ago I turned my attention to sports marketing, working with some of the biggest names in sport (inc World Champion Dmitry Markov, AFL Legend Wayne Carey, Olympic Medalist Tatiana Grigorieva) and entertainment/media (inc Derryn Hinch).

More recently I have focused on Media/PR/Marketing Communications, building brands for companies in the Wellness/Wellbeing/Vitality/Sustainability Industries.

I founded eNova Communications to provide specialist PR/Media services to the industry and JustForMyWellbeing, to specialise in sales and direct marketing for our clients products .

My aim is to assist emerging brands to understand and utillise the power of Social Media and Social Networks combined with traditional Media/Marketing and PR to build, with the support of strong communities, "tribes".

Rick Carter’s Specialties:

Networker, Conversationalist, Evangalist, Connector
Brand Builder, Cyclist (Road Bike), Experience (Length and Breadth), Communicator, Speaker
Industry Specialities : Wellness, Vitality, Fitness. Nutrition, Environment

Rick Carter’s Experience

• Chief Reality Officer

  eNova Communications

  (Privately Held; Public Relations and Communications industry)

  1998 — Present (11 years )

  From1998 - 2003 we built sports marketing business under the brand name Hinch International/Hi Sports.
  Now we aim to assist clients in building their brands through the strategic use of PR, Media, Marketing, events and other communication activities - internationally, nationally and locally
  
  Our Markets:
  Wellbeing, Fitness, Sustainability
  
  Our Aim:
  Provide creative solutions to help clients achieve their brand goals and objectives.
  
  Our Focus:
  We don't talk about organisations ... we talk about the benefits they bring people.
  
  We Provide:
  - Social Media Marketing
  - Social Network Building
  - CrowdSourcing
  - PR and Media Strategies
  - Editorial product placement
  - Media liaison
  - Events (expos, seminars, exhibitions) and launches
  - Celebrity endorsements
  - Brand development
  - Website design
  - Custom Publishing and Magazines
  - Marketing and promotional materials
  - e-books, newsletters and video news pieces.

• Director

  Rotary Club of Adelaide

  (Philanthropy industry)

  July 2005 — June 2007 (2 years )

  Fundraising Director
  
  This was a voluntary/part time/after hours role taken on as a member of the Rotary Club of Adelaide for 2 years.
  
  I was responsible for overseeing a successful variety of activities which provided the club annually with $200,000 for community projects.
  
  Also in 2006 introduced a new event/fund raising concept - the Flotilla For Kids to the Club activities. In its first year it raised in excess of $30,000 for kids with cancer and won the S.A. Premiers Award for Best Community Event in SA for the year. In its first 4 years it has raised well over $200,000 for Camp Quality and greatly raised public awareness of the issues faces by families living with Cancer.

• Sports Presentation Manager - Track and Field

  Sydney Olympic Games Organising Committee (SOCOG)

  (Public Relations and Communications industry)

  July 2000 — October 2000 (4 months)

  Having worked for several months in a full time role for the SOCOG as Sports Presentation Manager at the Main Stadium I gained some incredible experience.
  
  I was key member of a very hardworking team of 20 that planned, prepared and delivered the whole package that presented the sport as a complete entertainment package. announcing, music, scoreboards, video screens, medal ceremonies, etc.....
  
  Our aim was to turn the sport into a total entertainment experience for the 100,000 plus who attended each session of the Track and Field program.

• Marketing Director

  Neller Software

  (Computer Software industry)

  January 1990 — June 1998 (8 years 6 months)

  I rejoined Neller after my time with McCormack & Dodge/Dun and Bradstreet Software (DBS) as a consultant to develop a long term Vision for the company which was at that stage struggling financially.
  
  The Vision we built, based on what I had learned working in international roles with DBS, was so compelling I acquired a share holding and became Marketing Director. Within 5 years, we tripled our revenues and our staff, opened offices around the country and gained many of Aust and NZ's best known brands ( incl Woolworths, Coles Myer, MBF, Coca Cola Amatil, FoodTown, Radio Rentals) as clients using our Payroll and HR systems.
  
  This was achieved by building a team of enthusiastic professionals to harness the latest in the emerging client/server technology and deliver quality solutions (products and services) for Payroll and HR in Aust and NZ.

• Product Manager - HR

  Dun and Bradstreet Software

  (Public Company; DNB; Computer Software industry)

  January 1988 — January 1990 (2 years 1 month)

  McCormack and Dodge merged with MSA (its major competitor and formed Dun and Bradstreet Software. Atb the time this was the worlds largest business software company.
  I took responsibility for both of the product ranges then supported and a larger team throughout Asia Pacific .
  I was also became a member of the team tasked with developing one payroll and HR system to meet the needs of all countries in which we operated.
  Regular visits to company HQ in Atlanta and other development centres in Europe provided access and insights to technology trends which were invaluable.
  I later took on a Sales and Marketing Management role with responsibility for SA/WA territory

• HR/Payroll Product Manager

  McCormack & Dodge (M&D)

  (Public Company; Computer Software industry)

  January 1985 — December 1988 (4 years )

  Having assisted in the sale of Austpay to M&D, I was responsible for converting the product to fit into the M&D Millennium environment and integrate it with their range of Financial Applications.
  
  This involved recruiting a team of 10, opening a new office in Adelaide and working with the M&D sales and marketing team.
  
  In addition to introducing a new product to the existing M&D Financial Systems clients we introduced our existing client base to a new support structure/technology platform. We also developed a new suite of marketing support materials and product documentation.
  
  In the role I reported direct to the Man. Dir.for Asia Pacific and covered Aust/NZ, Singapore, Hong Kong, Malaysia and the Phillipines.
  
  I also had a responsibility to the Product Development V P in USA, as I also ran one of the 3 development centres outside of the USA.
  
  It was a challenging and rewarding experience working for one of the worlds largest business software houses at the time.

• Product Manager

  Neller Software

  (Information Technology and Services industry)

  October 1981 — June 1985 (3 years 9 months)

  After successfully installing and commissioning Austpay at Mitsubishi I joined Neller Software firstly as a Systems Analyst and then Austpay Product Manager. In this role I lead a team which buil, maintained and marketing the product which developed a blue chip customer base, on a wide variety of hardware platforms.
  
  When the costly demands of developing and maintaining a Mainframe Software System became too great the company decided to find it a good home.
  
  Working closely with the company's founder and Managing Director - John Neller we engineered the sale to McCormack & Dodge the then business software arm of Dun and Bradstreet.
  
  This involved many presentations to M&D hierachy in Aust and US and my commitment to join M&D to mange the transition.
  
  The way the product had been designed and structured, which allowed for easy conversion to a variety of platforms, was recognised by M&D tech staff during the due diligence as being ahead of its time.

• Systems Analyst/Programmer

  Mitsubishi Motors

  (Public Company; Automotive industry)

  January 1971 — September 1981 (10 years 9 months)

  Worked on a variety of applications built for the IBM Mainframe in COBOL. Applications included Parts Fulfillment, Engine Production, Marketing and Payroll.
  In 1979 I was assigned to work with John Neller & Assoc on the development of Australia's first mainframe Payroll/HR package - Austpay, which was subsequently delivered to Mitsubishi.

Rick Carter’s Education

• SA Institute of Technology

  Business , Admin, Finance, Marketing , 1971 — 1973

• Rostrevor College

  1965 — 1971

Additional Information

Rick Carter’s Websites:

• My Company
• My Blog

Rick Carter’s Interests:

Wellness,Fitness, Sport, Social Media and Networks, Track and Field, Road Cycling

Rick Carter’s Groups:

Rotary Club of Adelaide, Gift 4 Dreams, Athletics SA, Athletics Australia

•    280 Group: Product Management & Product Marketing
•    Sports Marketing and PR Pros
•    eMarketing Association Network
•    Neller and Austpay/HRI:M
•    TopLinked.com (Open Networkers)
•    Australian New Media
•    Success Networking
•    Wines & Spirits (Number 1 W&S group on Linked)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    iPhone Group
•    Public Relations Professionals
•    Sales, Marketing, Technical and Senior Executive Club - Asia Pacific
•    Social Media Marketing
•    Network of PR Professionals
•    Dun & Bradstreet Software
•    Health & Wellness Practitioners Networking Group
•    The Global Business Development Network
•    Media Professionals Worldwide
•    LIONS of Adelaide
•    Social Media Marketing Group
•    Wine2.0
•    Fitness and Health Professionals
•    Friends of the Heart Foundation - Australia
•    Team JB
•    Nutrition, Wellness and Fitness
•    Networking Australia (Only!)
•    Wellness 2.0
•    Fitness and Wellness Stakeholders and Professionals
•    Fitness Trainers and Coaches
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Social Media Club
•    e-Marketing Communication
•    Sales Connections
•    The Global Crowdsourcing Network
•    Marketers on twitter
•    Vitality 2.0
•    The Vitality Equation
•    eM+C
•    Rostrevor College Alumni - Students, Teachers and Staff
•    Sport Driven
•    Global Business & Commerce Network
•    Wines & Spirits Australia and New Zealand
•    The Grumpy Old Managers Guide 2.0
•    Rotary Club of Adelaide
•    Aussie Inc.
•    CEO & Directors Network - Global
•    SPORTEL
•    Sport SA - The leaders of sport in South Australia

Rick Carter’s Honors:

National Junior Hurdles Coach
Manager of SA Athletics Team
Manager of Australian Athletics Teams
- World Junior Champs
- World Indoor Champs
Personal Coach
- Comm Games Champ, Decathlon Jagan Hames
- Multiple State and National Track and Field Champions
Board Member SA Athletics
Track and Field Commissioner - Athletics Aust.

Rick Carter’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch