Hasnain Zaheer [hzaheer at rediffmail dot com]

Digital strategy and online marketing professional and edits Web Business Age

Sydney Area, Australia

Current
  • Managing editor at Web Business Age
Past
  • Category Creative Manager at eGurucool
  • Creative manager at Learning Universe Pvt Ltd - eGurucool.com
  • Product Manager and Webmaster at CNK Networks Ltd
  • Founder at Knowledgecareer.com
  • Principal Correspondent at Business Today
  • Senior Executive Officer at National Stock Exchange of India
  • Internship at Moneytech Financial Observer

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7 more...

Education
  • Macquarie University - Graduate School of Business
  • Google Accredited Professional
  • Indira Gandhi National Open University
  • Indira Gandhi National Open University
  • Institute of Managament Sciences and Productivity Research
  • India Law Institute
  • Institute of Hotel Management Lucknow
  • Kendriya Vidyalaya

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5 more...

Recommended
Hasnain has 9 recommendations 9 people have recommended Hasnain
Connections
500+ connections
Industry
Internet
Websites

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Summary

Web site: webbusinessage.com
Blog: hasnainzaheer.com

Online marketing professional with a focus on digital strategy, search marketing and social media - I have held leadership and analyst roles in online marketing and Web based product management that enables me to produce compelling online marketing strategies and apply it with quality and consistency. Web Business Age, my current project is the result of my work in this sector.

I have special skills in copywriting, keyword research, paid search and conversion, and interests in e-mail marketing, social media, SEO and analytics. I have prior experience in hospitality, finance and learning domains.

I am a continuous learner with an MBA, various diplomas in mass communication and computing and a certified Google AdWords Professional (GAP), I am currently studying general management part-time at Macquarie Graduate School of Management (MGSM) with focus on strategy and business process measurement and management.

My personal interests are in professional and business/entrepreneurial growth and development, which is the theme of my blog - www.hasnainzaheer.com. I also write for Indian Link newspaper published from Sydney, on this theme.

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Specialties:

Digital strategy, business strategy, Search engine marketing, paid search, PPC, SEO, SEM, e-mail marketing, conversion marketing, ROI, business blogging, social media, affiliate management, persuasive copywriting, e-learning, business management, marketing strategy, personal development.

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Experience

  • Managing editor

    Web Business Age

    (Marketing and Advertising industry)

    October 2008 — Present (1 year 3 months)

    Web Business Age is a niche media Web site - Industry engine for Web business and online marketing. It is aimed to become essential reading and resource destination for marketing professionals and SME owners.

    Web Business Age hosts reading, learning, media, products, solutions, services and consultants in its hand-picked lists for its readers.

    To participants in Web industry such as service providers, consultants, designers, developers, agencies, tools / product companies, we offer sponsored listings and display advertising opportunities.

  • Business and Technical Analyst - Search

    24/7 Real Media

    (Public Company; 201-500 employees; TFSM; Online Media industry)

    June 2007 — August 2008 (1 year 3 months)

    Researching search business environment, identifying sources of traffic and integrating them, management of enhancements, requirements analysis, software product maintenance, feature enhancement, and related duties for Decide DNA - 24/7 Real Media's highly configurable seach marketing management product. One of the leading technologies in search space, Decide DNA helps create, optimise and manage search and paid inclusion campaigns for clients and users world wide.
    I am a certified Google AdWords Professional and also have knowledge of Yahoo Search Marketing, shopping engines and other sources of Web traffic and marketing channels.

  • Head of Content Solutions - Australia

    Yahoo! Search Marketing

    (Public Company; 10,001 or more employees; YHOO; Internet industry)

    September 2004 — June 2007 (2 years 10 months)

    I managed a team of online advertising content and creative professionals to create and optimise paid search (also called pay-per-click) campaigns for search advertisers in Australia. My goals were to help clients get better ROI from their search advertising spending by building for them relevant, creative and effective search marketing strategies

  • Assistant Manager

    NSE.IT Limited

    (Privately Held; 201-500 employees; Information Technology and Services industry)

    January 2002 — January 2004 (2 years 1 month)

    I managed an e-learning Web site - http://www.finvarsity.com - virtual financial university. For this e-learning web site, I conceptualised new Web based learning courses, led development of these courses with a team of 2-3 designers and developers and led online and offline marketing. I also led the testing of a learning management system (LMS) product called Enlitor and for a short period, led testing of trading system for client National Commodities Derivatives Exchange (NCDEX) .

  • Category Creative Manager

    eGurucool

    (Privately Held; 51-200 employees; E-Learning industry)

    July 2001 — October 2001 (4 months)

    A brief assignment looking after the creative function of SmartStudy product.

  • Creative manager

    Learning Universe Pvt Ltd - eGurucool.com

    (Internet industry)

    2001 — 2001 (less than a year)

  • Product Manager and Webmaster

    CNK Networks Ltd

    (Internet industry)

    2000 — 2001 (1 year )

  • Founder

    Knowledgecareer.com

    (Internet industry)

    2000 — 2000 (less than a year)

  • Principal Correspondent

    Business Today

    (Privately Held; 51-200 employees; Writing and Editing industry)

    July 1999 — January 2000 (7 months)

    I covered the Internet and Infotech beat with Business Today, one of India's leading business magazines. Wrote stories, features and articles on IT and Internet products, trends and industry news.

  • Senior Executive Officer

    National Stock Exchange of India

    (Public Company; 501-1000 employees; Financial Services industry)

    July 1995 — July 1999 (4 years 1 month)

    My first corporate job that I joined as a management trainee after my management education and spent 4 years in stock exchange operations roles. I joined at a time when the exchange was just one year old, 70 employees strong and competing with the established exchanges to find its feet. The company experienced rapid growth and changed the face of securities trading, settlement, risk management and futures trading in India. I worked in corporate communications in Mumbai and operations in New Delhi.

  • Internship

    Moneytech Financial Observer

    (Media Production industry)

    April 1994 — April 1995 (1 year 1 month)

    Financial newspaper published from New Delhi that covered stock market news, recommendations and updates. I worked as a full time intern for 2 months initially and part-time research work as an MBA student. Prepared a report on its marketing, reader and advertiser research, produced in-house ads, sounding board for editor and publisher.

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Education

  • Macquarie University - Graduate School of Business

    Post Graduate Diploma in Management , Business , 2008 — 2009

  • Google Accredited Professional

    Certificate , Google AdWords , 2008 — 2008

  • Indira Gandhi National Open University

    Certificate , Computing , 1998 — 1999

    A certificate (via distance education) with assessment exam in the basic concepts of computing.

  • Indira Gandhi National Open University

    Post graduate diploma (distance learning) , Journalism and Mass Communication , 1995 — 1996

    A diploma (via distance education) with assessment exam in the area of journalism and mass communications.

  • Institute of Managament Sciences and Productivity Research

    Post Graduate Diploma in Business management , Business , 1993 — 1995

  • India Law Institute

    Post graduate diploma , Corporate Law and Management , 1993 — 1994

    A one year part time course that I undertook along with my full time study to reinforce my knowledge in the basic areas of accounting, management and law.

  • Institute of Hotel Management Lucknow

    Diploma , Hotel management , 1989 — 1992

  • Kendriya Vidyalaya

Additional Information

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Websites:

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Interests:

Online business strategy, online marketing, search engine marketing, SEM, PPC, SEO, blogging, affiliate marketing, copywriting, persuasive copywriting, online brand management, Web usability, Internet, world wide web, venture capital, start-ups, new media, outsourcing, operations of knowledge based industries, Web 2.0, content monetisation, Australia, India, Sydney, New Delhi

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Groups:

Member of Toastmasters Club, Quakers Hill
Formerly Director of Online Solutions at The Indus Entrepreneurs (TIE) - Sydney chapter, regular visitor to First Estate Domain (FED) - networking programme for digital media and Internet professionals.

  •    Macquarie Graduate School of Management Alumni.
  •    LinkedSEO
  •    Linked:HR (#1 Human Resources Group)
  •    Inbound Marketers - For Marketing Professionals
  •    Online marketing
  •    Web Analytics Association
  •    Yahoo Alums
  •    Google Group
  •    Bright Ideas & Entrepreneurs
  •    eMarketing Association Network
  •    MarketingSherpa
  •    GroupLinked.com (Open Networkers)
  •    Australian New Media
  •    Online Advertising Professionals
  •    YOUNG INDIAN ENTREPRENEURS
  •    ThoseinMedia
  •    adtech Sydney
  •    SEO Australia
  •    Job & Career Network
  •    Search Marketing Salon
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    Technology Outsourcing– Professionals/ Software Developers/ Freelancers/ Programmers/ Entrepreneurs
  •    Startup Specialists
  •    Business Strategy & Competitive Strategy Forum
  •    Fans of Mashable
  •    Middle East NetWork
  •    Online Marketing Network
  •    The Indus Entrepreneur
  •    SEO SEM (Search Engine Optimization & Internet Marketing)
  •    PPC Marketing
  •    Digital Insights
  •    Macquarie Graduate School of Management
  •    India and Friends
  •    Idea Souq - Middle East Marketing Interest Group
  •    LION500.com (Open Networkers)
  •    SEO_Group
  •    iProspect - Employees & Alumni
  •    Search Engine Bootcamp
  •    National Council of Hotel Management,India
  •    NSE Employees Ex and Current
  •    Digital Media Group - Australia and New Zealand
  •    Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
  •    Web Business Age Network
  •    Managing the Digital Enterprise
  •    MGSM Networker
  •    Social Media For Start Ups

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Honors:

Certified Google AdWords Professional
Super Star award at Yahoo! Search Marketing.
Commendation letter and prize for managing data feeds business at NSE.IT.

Hasnain Zaheer [hzaheer at rediffmail dot com]’s Contact Settings

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