Ian Lyons

Past

• Social Media Director at Amnesia Razorfish
• Communications Director at pureprofile
• Director at The Cool Hunter

• Business Development Manager at MassMedia Studios
• CIO at Line56
• Internet Team Leader at TAFE NSW
• Consultant at Mars ISI

see less...

4 more...

Recommended

3 people have recommended Ian

Connections

500+ connections

Industry

Online Media

Websites

• My Company
• My Website

Ian Lyons’s Summary

Starting with my first PC in 1979, I have always had an affinity with technology. Working internationally across large (100K+) and small organisations in both commerce and government, I have sought to bridge the gap between business and IT. I get particularly enthusiastic when technology makes life easier and more efficient, allowing us to be more human.

I now help people understand how social media and collaboration tools can impact their organisations.

Ian Lyons’s Specialties:

Social Media, eCRM, Publishing, Personalisation, Marketing, Customer Engagement

Ian Lyons’s Experience

• Social Media Director

  Amnesia Razorfish

  (Privately Held; Online Media industry)

  February 2009 — June 2009 (5 months)

  The challenge with social media is to move from the hype to a strategy that is commercially beneficial to a client and its customers. I developed social strategies and delivered projects for companies such as Microsoft, P&O Cruises, Aussie and Diageo.

• Communications Director

  pureprofile

  (Privately Held; Marketing and Advertising industry)

  August 2007 — February 2009 (1 year 7 months)

  I get out and talk to companies, agencies and industry associations about a new digital advertising/communications model - one that at its core values and rewards people's time and attention. I want to inhabit a world where technology helps not only filter out the noise but brings to my attention useful information and relevant offers based on a deep understanding of who I am. pureprofile gives me the opportunity to help make this a reality.

• Director

  The Cool Hunter

  (Online Media industry)

  2007 — 2009 (2 years )

  Cool Hunter attracts a very discerning audience and a simple banner advertising model doesn't quite cut it. I introduced new revenue streams including site & newsletter sponsorships, transparent advertorials, custom publishing across 5 regions.

• Business Development Manager

  MassMedia Studios

  (Public Company; Marketing and Advertising industry)

  September 2005 — August 2007 (2 years )

  Primarily responsible for developing new business for the Traction eCRM platform - a new multi-channel, single customer view approach to customer engagement. Educating the marketplace directly and through digital agency partnerships I built a healthy sales pipeline and secured several premium brands such as Adobe, AVON, Val Morgan, AIMIA and Cadbury Schweppes.

• CIO

  Line56

  (Online Media industry)

  2000 — 2004 (4 years )

  I created and executed the digital strategy for this new media company which published eBusiness magazines (physical and online), ran events and research. This proved more challenging with first the 1.0 tech crash and then 9/11. We managed to grow our subscriber database to over 300,000 senior decision makers and keep them engaged enough for companies like Oracle, Microsoft, Salesforce, IBM, HP to be loyal customers.

• Internet Team Leader

  TAFE NSW

  (Educational Institution; 10,001 or more employees; Higher Education industry)

  April 1996 — November 1998 (2 years 8 months)

• Consultant

  Mars ISI

  (Online Media industry)

  1993 — 1994 (1 year )

Additional Information

Ian Lyons’s Websites:

• My Company
• My Website

Ian Lyons’s Interests:

social psychology, semantic web, social media, corporate culture, sailing, adventure racing, cycling, running