Ivy Clark

Current

Web Designer at NearMap Pty Ltd

Past

Project Manager / Web Application Lead at Aviva Asia Pte Ltd
Applications Analyst – Web Master at Aviva Asia Pte Ltd
Business owner at Ivy Clark

Web Designer at Accede Solutions
Account Manager at Adroit Innovations
Information Architect at Adroit Innovations
Instructional Designer > Senior ID > Team Leader at CTS Multimedia

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4 more...

Education

Curtin University of Technology
Ngee Ann Polytechnic

Recommended

7 people have recommended Ivy

Connections

143 connections

Industry

Internet

Websites

Ivy Clark’s Summary

A ‘big picture’ focussed web designer/developer, information architect and web manager with over 15 years experience, delivering and managing web sites that bring business results.

Thrives in environments that demand a mix of management, business knowledge, creative and technical competencies.

Always interested in online/I.T. strategy, web/content management opportunities.

Ivy Clark’s Specialties:

Web design/development - HTML, XML, CSS, JavaScript, usability, universal accessibility, Photoshop, Dreamweaver, PHP, Coldfusion.

Information Architecture - Business requirements gathering and analysis; strength, weakness, opportunity and threats (SWOT) analysis; quantitative competitive benchmarking; content wireframing.

Others - project management, instructional design.

Ivy Clark’s Experience

Web Designer

NearMap Pty Ltd

(Public Company; ASX: IPR; Online Media industry)

May 2009 — Present (8 months)

NearMap is a PhotoMap and location based media company. We create high quality and current PhotoMaps over cities that are updated every month. Changes over time can be seen using TimeView and locations can be viewed from different angles using MultiView when zoomed in up close.
Project Manager / Web Application Lead

Aviva Asia Pte Ltd

(Financial Services industry)

April 2006 — July 2008 (2 years 4 months)

Aviva is the UK’s largest insurance group and the world’s oldest, with a history dating back to 1696.

Assisted in project managing the Asia Pacific regional Digital Strategy project.

Project managed AvivaOnline, Aviva's key web based information system which supports the business needs of partners, financial advisors, internal and external customers from Singapore and Hong Kong.

Project managed the Online Information repository (OASIS) project which is has improved Customer Service Centre’s productivity by cutting down call-times; and making it easier to keep on top of information that is released to the public.

Assisted the business development and joint-ventures initiatives by providing the executive team with high impact proposals, interactive mock-ups and captivating presentations.

Spearheaded the online brand and usability governance initiative which ensured all inhouse online applications met our corporate and W3C accessibility guidelines.
Applications Analyst – Web Master

Aviva Asia Pte Ltd

(Insurance industry)

April 2004 — April 2006 (2 years 1 month)

Aviva is the UK’s largest insurance group and the world’s oldest, with a history dating back to 1696.

Initially hired for the production support and maintenance of the Asia, Singapore, IFS (International Financial Solution) and Hong Kong web sites; this role grew to include Research, analyse and derive strategic information architecture, user centric navigation structure and intuitive graphical user interface (GUI) to improve site/system usability.

Revamped the Asia and Hong Kong static html, table based web sites into W3C compliant, database driven sites that support universal accessibility and sharing of content across the sites.

Supported the needs of the executive management and the business development team by providing the creative and technical services which contribute to high impact proposals, interactive mock-ups and captivating presentations.
Business owner

Ivy Clark

(Internet industry)

2003 — 2004 (1 year )

Multifaceted role - sales, information architect, web designer, web developer, sometimes working as part of a team, or with an agency.

Increase clients’ business profitability by enhancing their visibility and tapping on the internet as a sales and marketing channel, by providing them with professionally designed and developed websites to address their customer needs.

Enhanced clients’ online position and appeal using classy imageries and good understanding of the competitive environment via benchmark analysis, to ensure a good balance of form and function.

Reference sites:
- SIA Cargo web revamp (www.siacargo.com)
- DBS internet banking web revamp (www.dbs.com.sg)
- Italsing Petroleum web site revamp (www.italsing.com.sg)
Web Designer

Accede Solutions

(Partnership; Myself Only; Internet industry)

2002 — 2003 (1 year )
Account Manager

Adroit Innovations

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 2001 — September 2002 (1 year 5 months)
Information Architect

Adroit Innovations

(Internet industry)

1999 — 2001 (2 years )

Determine client requirements, understand end-users' needs, and provide consultancy to clients on information architecture and navigation mechanics.

Such consultancy involves performing competitive analysis, identifying client's strategic positioning, and recommending a viable solution to achieve the end-users' needs.

Good knowledge of business/market trends, technology advances, and ability to balance creative knowledge with technical implementation is important.
Instructional Designer > Senior ID > Team Leader

CTS Multimedia

(Internet industry)

December 1997 — February 1999 (1 year 3 months)

Analyze client training needs, gather and collate training materials (physical models/prototypes, books, technical/operational manuals, etc) to determine scope of coverage/runtime and derive the Courseware Design Specification (Storyboard) of Computer Based Training to be designed and developed.

Courseware designed were mainly for the local Military and Air Force.

Ivy Clark’s Education

Curtin University of Technology

Bachelor , Commerce (Major in Information Systems) , 1995 — 1996
Ngee Ann Polytechnic

Computer Studies 1991 — 1993

Additional Information

Ivy Clark’s Websites:

Ivy Clark’s Interests:

Surfing the web, researching topics related to Technology, Web Design, Interaction Design and Information Architecture; nature walks, yoga, pilates, running, drawing, beading/jewellery making, reading and gardening.

Ivy Clark’s Groups:

On Startups - The Community For Entrepreneurs
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Google Group
Web Standards
WSG
Refresh - Promoting design, technology,and usability.
Instructional Designers
User Experience
Curtin University of Technology
Information Architect, IA
Tweeters
Web Standards Design + Development
Australian Web Industry Association (AWIA)
Rich Internet Applications (RIA)
Global Analytics Network (+5K analytic professionals)
Instructional Design & E-Learning Professionals' Group
CSS Designers & Developers
Networking WA
User Experience Jobs
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
NuWorldwide (Open Networkers)
Creatively Self-Employed