
Chief Experience Officer at Objective Digital
Sydney Area, Australia

Chief Experience Officer at Objective Digital
Sydney Area, Australia
User Experience Strategist with extensive experience helping businesses make the most out of technology. I am dedicated to improving the implementation and success of all types of online media and software applications to improve the global community, drive profits and reduce costs.
I am a keen social networker and strive to help people create value with new communication and collaboration media.
I work with clients right throughout the software development lifecycle, preferring to get invovled right a the start where I can have the most impact.
When I partner with companies I take an objective stance making sure that they do the right thing by their customers whilst maintaining a focus on budgets, business goals and technical constraints.
User Experience, Eye tracking, Strategy, IT Psychology, User Interface Design, Usability testing, Social Media Strategy.
(Privately Held; Computer Hardware industry)
November 2007 — Present (2 years 2 months)
I am the reseller responsible for Tobii's sales across Australia and New Zealand.
I also manage the online social networking for Tobii Globally and am highly exposed to the latest in eye tracking technology and methods.
I seek to educate the academic, usability, HCI and other markets about the value of eye tracking and have created a number of innovations ensure that eye tracking very affordable for most organisations.
(Privately Held; Information Technology and Services industry)
February 2007 — Present (2 years 11 months)
I am Founder and Chief Experience Officer at Objective Digital. It is a User experience Consultancy, offering a range of research and design products. We help businesses to leverage user insights on and offline to build usable technology.
We are also the authorised Tobii Eyetracker (www.tobii.com) reseller for Australia and New Zealand.
Services include:
* User-Centred Design
* USer Experience Strategy
* Social media strategy
* Expert Usability Review
* Remote User Testing (Automated survey, Forum-based or Moderated, Social Media based research)
* On-site User Testing (with Eyetracking)
* Information Architecture
* Wire frames
Our leading edge products utilise the power of the Internet to research more users, with greater speed and reliability than has ever before been possible.
(Privately Held; Information Technology and Services industry)
August 2000 — December 2006 (6 years 5 months)
I managed complex projects, sales, partnerships and market positioning across technologies and industry sectors. Driving PTG to the number one position in the user interface design and usability space in Australia I have worked with Australia's biggest enterprises to maximize the technology ROI
I also worked with PTG Global’s consultants to maximize their capacity to deliver successful client projects and work together as a team in a very enjoyable environment.
My primary role was to help create new innovations, manage sales and PTG Global staff, along with partner relationships, public relations and university placement students.
(Human Resources industry)
January 1998 — August 2000 (2 years 8 months)
I gained extensive experience in quantitative research and statistics in this role. I delivered employee motivation and organizational culture research projects across many large enterprises in Australia.
I also completed my thesis on organisational culture, employee motivation and management during my time at HWR.
(Information Technology and Services industry)
July 1997 — January 1998 (7 months)
I sourced, placeed and managed ICT contractors and permanent staff.
MOrgPsy , Organisational Psychology , 1998 — 2000
During my Masters I mentored and tutored students in psychology and statistics at the Dunmore Lang Residential College
BSc (Hons) , Psychology , 1995 — 1997
Ranked in the top 10% of graduates from UniSA in 1997
BSc , Psychology , 1993 — 1995
Student Exchange , 1991 — 1992
I lived in Thailand for one year, learning about Thai culture, and language.
I am fluent in Thai and have undertaken business with Thai companies.
Creating knowledge, Innovation, Helping people with technology, Networking (on and offline), Public speaking, Commercialization, Organizational culture & change, Motivating staff, Improving IT system usability and ROI, Surfing, Salsa dancing, Adventure sports, Meditation, Buddhism.
Conference presenter and workshop leader - Arkgroup
AIMIA member and forum facilitator
Usability Professionals Association Sydney
Member Australian Computer Society
Previous member Australian Institute of Company Directors
Previous Co-Chair AIMIA Accessibility and Usability Industry Development Group
IA-Peers member
Member The Indus Entrepreneur
Currently Honorary Associate and Masters of Organisational Psychology supervisor
- Macquarie University
Currently Honorary Associate and Masters of Organisational Psychology Supervisor
- University of New South Wales
Chancellors Award list - Top 10% of Honours Students University of South Australia