Jeff Kerr-Bell

Current

Director at Monaco Marketing Group

Past

Marketing Insights Consultant at Pathfinder Solutions
Business Development Manager at B2Be-Solutions
Consumer Marketing Manager at realestate.com.au

Marketing Manager at Hotkey
Marketing Analyst at Tetra Pak Marketing (Australia)
Territory Manager at Mars Confectionery
Marketing Assistant and Territory Manager at Johnson & Johnson

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4 more...

Education

University of Auckland
Sacred Heart College
Tokoroa High School

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Recommended

5 people have recommended Jeff

Connections

126 connections

Industry

Marketing and Advertising

Jeff Kerr-Bell’s Summary

Objective: to drive profitable growth and business effectiveness of ideally medium to large businesses through raising marketing and sales performance and effectiveness. Ideally delivered via a senior marketing, consulting, general management, or genuine strategic account development role in services oriented industries, FMCG, or media.

An experienced sales and marketing professional and Certified Practicing Marketer with a passion for driving results through evidence-based planning and activity execution.

Jeff is regarded as commercially focused with diverse industry experience in offline and online marketing, backed up by strong analytical and creative judgement abilities.

Accomplished in all aspects of the marketing mix, the product-marketing lifecycle and sales management.

A genuine need to make a positive impact across an organisation, whether that is an employer or client – intensely client/customer focused to deliver maximum benefit to all parties – resulting in exceptional business partnerships and relationships.

Worked as a marketer and business developer at industry leading or challenging companies such as realestate.com.au, iPrimus Hotkey Division, Pathfinder Solutions, and B2Be-Solutions.

KEY ACHIEVEMENTS
* Delivered luxury brand segmentation and insights to drive initiatives and campaigns – halving customer communications costs.

* Contributed fact-based sponsorship marketing support to high-end charity organisation’s benefactor acquisition campaigns

* Delivered team leadership and major customer acquisition and service expansion activities generating significant revenue growth

* Helped drive growth, profitability, and brand leadership in online media organisation within two years.

* Establish ISP corporate brand identity and launched early-mover broadband product

Jeff Kerr-Bell’s Specialties:

* Developing Strategies and Plans - strategic and marketing plans. brand management and re-positioning; campaign design.

* Understanding Customers – Luxury brands; Segmentation; CRM; behaviour, research, analytics.

* Execution – Agency selection and management, online and offline media selection creative and advertising management; promotions and events; campaign project management; channel Management.

* Performance Management - customer metrics, campaign analysis.

Jeff Kerr-Bell’s Experience

Director

Monaco Marketing Group

(Marketing and Advertising industry)

May 2009 — Present (8 months)

Delivering results to organisations that are seeking to improve their marketing and business development performance, by providing high performance marketing services to agencies and businesses.
Marketing Insights Consultant

Pathfinder Solutions

(Privately Held; Computer Software industry)

November 2007 — June 2009 (1 year 8 months)

Helped senior management drive sales and marketing improvements by providing strategic fact-based insights.

Key projects included luxury brand customer segmentation, subsequent customer and prospect campaign targeting,customer behaviour insights, campaign performance analysis and improvement, DM targeting analysis, customer profiling & segmentation, and decision-support metrics.

Experience across luxury, telecommunications, financial services, retail, charity, government, utility industries
Business Development Manager

B2Be-Solutions

(Privately Held; 11-50 employees; Information Technology and Services industry)

June 2005 — November 2007 (2 years 6 months)

Australian National Responsiblity for the Sales and Marketing Function.
Consumer Marketing Manager

realestate.com.au

(Public Company; 51-200 employees; REA; Online Media industry)

March 2003 — February 2005 (2 years )

National Australian Responsibility of Marketing, Brand, and Advertising to consumers.
Marketing Manager

Hotkey

(Public Company; 11-50 employees; Internet industry)

August 2000 — August 2002 (2 years 1 month)
Marketing Analyst

Tetra Pak Marketing (Australia)

(Privately Held; 10,001 or more employees; Packaging and Containers industry)

March 1998 — March 2000 (2 years 1 month)
Territory Manager

Mars Confectionery

(Privately Held; Food Production industry)

1996 — 1998 (2 years )
Marketing Assistant and Territory Manager

Johnson & Johnson

(Public Company; 10,001 or more employees; JNJ; Health, Wellness and Fitness industry)

February 1995 — March 1996 (1 year 2 months)

Jeff Kerr-Bell’s Education

University of Auckland

BCom , Markeitng and Finance , 1991 — 1994
Sacred Heart College

1987 — 1990
Tokoroa High School

1985 — 1987

Additional Information

Jeff Kerr-Bell’s Interests:

Motorsport, Football (round ball!), Watches, management theory and practice, investing, SME business management, business psychology

Jeff Kerr-Bell’s Groups:

Australian Marketing Institute,
Australian Professional Services Marketing Assn (APSMA),
Marketing Association of Australia & NZ (MAANZ),
Bayside Business Network