Jennifer Lam

Current

• Digital Marketing & Social Media Consultant at Self-employed
• Managing Director at I Ate My Way Through
• Founder, Publisher, Editor & Photographer at JENIUS: The spectacular culinary adventures of a Sydney Gen Y

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Past

• Senior Digital Producer at Soap Creative
• Digital Producer at Soap Creative
• Producer at RMG Connect

• Creative Services Manager at Eyeblaster

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1 more...

Education

• University of New South Wales
• University of Sydney

Recommended

19 people have recommended Jennifer

Connections

217 connections

Industry

Marketing and Advertising

Websites

• Find out more about me

Jennifer Lam’s Summary

Jennifer is an über passionate and driven Gen Y who has current business ventures in the digital marketing, publishing and food industries.

She is a self-published author and managing director at I Ate My Way Through; the founder, editor, publisher and photographer behind popular Aussie food blog, Jenius.com.au; a digital marketing and social media consultant specialising in food and hospitality; an avid golfer; a wanna-be dressmaker and an emoticon collector.

Jennifer Lam’s Specialties:

food marketing, digital marketing, online advertising, online media, digital media, social media, hospitality marketing, information architecture, SEO, resource planning, financial management and control, functional specifications documentation, best practices, QA, gantt charts, production schedules, scope of works, rich media, ad-servers, trafficking

Jennifer Lam’s Experience

• Digital Marketing & Social Media Consultant

  Self-employed

  (Marketing and Advertising industry)

  August 2009 — Present (5 months)

  Jennifer is a digital marketing and social media consultant, specialising in food and hospitality. She has over 5 years of experience in the online media industry. With a strong creative background and solid technical knowledge, she is super organised, results-driven and passionate about helping clients reach and exceed their goals.

• Managing Director

  I Ate My Way Through

  (Privately Held; Publishing industry)

  May 2009 — Present (8 months)

  I Ate My Way Through is an Aussie independent book publishing company, operated by Jenius Pty. Limited (ACN 136 915 690).
  
  Our mission is to excite, delight, educate and inspire readers by bringing the world's most drool-worthy dishes to their tables. Food is all about appreciating and sharing, and what better way to do it than to marinade it all into a series of vivid photography books that is accessible to all!
  
  I Ate My Way Through's books are designed and produced with a predominant focus on combining beautifully illustrated designs with stunning high quality print materials -making them ideal gifts or must-have bedside / coffee table books.
  
  Our dynamic network of talented editors, resourceful designers and quality print houses plus the knowledge, integrity and passion of our roaming writers and photographers means I Ate My Way Through's finished products are unique, innovative, and the very best.
  
  Our books are currently stocked at Glee Books Glebe, Ampersands Cafe and Bookstore Paddington, Dymocks World Square, Books For Cooks Melbourne, Storm Imaging Surry Hills and Amazon.com.

• Founder, Publisher, Editor & Photographer

  JENIUS: The spectacular culinary adventures of a Sydney Gen Y

  (Food & Beverages industry)

  June 2006 — Present (3 years 7 months)

  Jennifer is the editor, writer and photographer behind top Australian food blog, JENIUS - The spectacular culinary adventures of a Sydney Gen Y. It tells the gourmet tale of an Australian-born Chinese and covers restaurant reviews, travel stories and her adventures in the kitchen. For your daily dose of food porn, check out http://www.jenius.com.au.

• Senior Digital Producer

  Soap Creative

  (Privately Held; Online Media industry)

  November 2008 — September 2009 (11 months)

  • Project & account management on clients such as 20th Century Fox, ARIA Awards, Tourism WA, Bacardi Lion, National Geographic Kids, Unilever (Lipton & Bushells), Roadshow Films, KFC and SBS
  • Involvement in entire campaign cycle from vision and scope, architecture and design through to production and validation, deployment and reporting
  • Author briefing template documents
  • Second in charge of resource scheduling
  • Manage production of online media, websites, games and digital display screens

• Digital Producer

  Soap Creative

  (Privately Held; Online Media industry)

  February 2008 — November 2008 (10 months)

• Producer

  RMG Connect

  (Public Company; WPPGY; Marketing and Advertising industry)

  December 2006 — October 2007 (11 months)

  • Project management on clients such as Kellogg, Vodafone, Proctor & Gamble, Kraft, Thrifty & Kleenex
  • Manage production floor, working closely with the creative director, creative group heads, art directors, designers, flash developers, programmers and copywriters
  • Resources and financial planning & control
  • Author functional specifications documentation & deliverables including scope of works, project plans, budget estimates, production schedules & information architecture (wireframes, sitemaps and SEO)
  • Liaise with third-party suppliers such as publishers, ad-servers, media agencies & back-end development specialists
  • Oversee entire campaign process from conceptualisation through to delivery & reporting
  • Supervise associate producers & establish WIP meetings with accounts & production team
  • Control best practices and run QA
  • Manage production of online media, websites (static, flash and CMS-driven), mobile advertising and digital display screens

• Creative Services Manager

  Eyeblaster

  (Privately Held; 51-200 employees; Online Media industry)

  April 2005 — December 2006 (1 year 9 months)

  • Identify market trends & assist agencies with developing creative opportunities
  • Proactively communicate best practices to creative agencies
  • Manage internal workflow by developing reporting methodologies & documentation
  • Open, organise & maintain client accounts
  • Co-ordinate the creation & execution of campaigns
  • Conduct training sessions with media, creative agencies & publishers
  • Introduce & educate clients to new features, products & capabilities
  • Conduct creative briefing
  • Examine Flash assets are built to publisher specifications
  • Assist with Flash development & provide recommendations on feasibility
  • Assist publishers with trafficking campaigns & problem solve live technical issues
  • Develop presentations, show reels, demos & rich media Flash ads for direct advertisers

Jennifer Lam’s Education

• University of New South Wales

  Graduate Diploma in Commerce , Marketing , 2005 — 2006

  Subjects taken:
  • Business communication, ethics and practice
  • Managing for value creation 1 & 2
  • Marketing communication and promotion
  • Customer and market analysis
  • Marketing management and strategy
  • Advertising and sales promotion
  • Product and brand management

• University of Sydney

  Bachelor of Design Computing , 2002 — 2004

  Awards
  • Dean's Honour List in Year 1, 2 & 3 (Distinction average)
  • Golden Key International Honour Society (Top 15% of undergraduates)
  
  Subjects taken
  • Year 1 (design computing studio 1a, understanding design, interactive multimedia
  design, digital image and representation, graphic design, CAD modelling, web-based design information systems, software development, design computing studio 1b)
  • Year 2 (3d modelling and photorealism, knowledge based design, history of animation, digital video, real time 3d multimedia, systems analysis and design, product modelling, computer supported collaborative design, advanced interactive multimedia design, database management, designing with colour 1)
  • Year 3 (marketing principles, electronic marketing, principles of 3d animation, life-cycle integrated design computing studio, advanced technology integrated design computing studio, designing with colour 2)

Additional Information

Jennifer Lam’s Websites:

• Find out more about me

Jennifer Lam’s Interests:

food, fine dining, all-things gastronomical, photography, blogs, digital, online media, advertising, social media, marketing, new technologies, fashion, shopping, jewellery, investing, property, stock exchange, dressmaking, entrepreneurship, business, strategy, publishing, management, golf

Jennifer Lam’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch