Julie Daniels
Experienced marketing and communications professional
- Location
- United Kingdom
- Industry
- Public Relations and Communications
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Julie Daniels's Overview
- Past
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- Senior Writer at Health Workforce Australia
- Communications Officer at South Australian Government Department for Manufacturing, Innovation, Trade, Resources and Energy
- Freelance copywriter/communications at Freelance Communication Services
- Communications Officer, National School Chaplaincy Program at Australian Government Dept of Education, Employment and Workplace Relations
- Temporary contract Communications role at Kirra Holidays
- Communications Officer at South Australian Government Attorney General's Department
- Product PR and Events Manager at Somerfield Stores Ltd
- PR and Events Manager at Somerfield
- Marketing and PR Co-ordinator at Garden & Leisure Group Ltd
- Public Relations Officer at Somerfield Stores Ltd
- Freelance work at Devon NHS Trust
- Public Relations Officer at British Gas South Western
- Education
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- Chartered Institute of Marketing Diploma
- Recommendations
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5 people have recommended Julie
- Connections
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137 connections
Julie Daniels' Summary
Versatile and creative PR and marketing professional with proven experience working in government, food and leisure retail industries and a major utility company. Strong communicator and team player who thrives on the demands of managing several high profile projects simultaneously, delivering excellent results on time and to budget.
Specialties
Food and wine PR, copywriting, event management, agency management, budget control, team mentoring and training, charity PR, brand building, store launches, press shows, fundraising, award entries, internal comms, presentations, newsletters, speech writing, photography.
Julie Daniels' Experience
Senior Writer
Health Workforce Australia
Government Administration industry
July 2012 – September 2012 (3 months) Adelaide
Copywriting for web, brochures, fact sheets, minister's media releases. Creating visual presentations and speeches for Health Workforce Australia chairman and CEO at health industry events across Australia.
Communications Officer
South Australian Government Department for Manufacturing, Innovation, Trade, Resources and Energy
May 2012 – July 2012 (3 months) Adelaide Area, Australia
Researching and writing online directory outlining contact details and capabilities of knowledge intensive industries in South Australia - special focus on simulated learning environments. Part of SA Government's strategy to attract new business, raise awareness and build collaboration opportunities with overseas specialist companies.
Communications Officer, National School Chaplaincy Program
Australian Government Dept of Education, Employment and Workplace Relations
Government Agency; 1001-5000 employees; Government Administration industry
February 2012 – March 2012 (2 months) Adelaide Area, Australia
Also completed a contract in the same department from June to August 2011- projects included researching, writing and editing department Policy & Procedure Manual, Policy Guidelines and Stakeholder e-newsletters.
Communications Officer
South Australian Government Attorney General's Department
Government Agency; 201-500 employees; Legislative Office industry
February 2010 – August 2010 (7 months)
Proactive and reactive media support across all 26 AGD business units including Office of Consumer and Business Affairs and Office for Youth.
Researching and writing annual report, minister's media releases, website and intranet updates and articles for Chief Executive's Newsletter
Managing AGD broadcast and press advertising including writing, design, placement and budget management.
Product PR and Events Manager
Somerfield Stores Ltd
Public Company; 10,001+ employees; Retail industry
July 2002 – April 2010 (7 years 10 months)
Key roles as part of a busy press office team - important reactive and crisis handling remit with a proactive and creative style of community, corporate and food and wine PR.
Managing external agencies to maximise positive coverage in key consumer publications
Increased food and wine media coverage by 30% year-on-year (to Jan 09) by further building relationships with existing and emerging media
Managed and professionally delivered six food and wine press events in twelve months.
Delivered a challenging consumer events calendar including BBC Good Food Show, Taste of Christmas, Royal Highland Show, Royal Norfolk Show and the Somerfield in-store Taste Challenge reaching more than 500,000 visitors.
Researched, compiled and scripted contents of the award entries that led to Somerfield winning the Checkout Convenience Magazine Forecourt Retailer of the Year 2008 and Grocer Gold Best Own Label Awards finalist.
PR and Events Manager
Somerfield
Public Company; 10,001+ employees; Retail industry
2002 – 2009 (7 years)
Marketing and PR Co-ordinator
Garden & Leisure Group Ltd
January 1998 – January 2002 (4 years 1 month)
Managed direct mail and in-store marketing for a group of seven garden and leisure centres as well as co-ordinating PR & store events. Managed production, content and design of promotional material distributed to more than 2 million households 6 times a year.
Public Relations Officer
Somerfield Stores Ltd
Public Company; 10,001+ employees; Retail industry
July 1997 – May 1998 (11 months)
Covered maternity leave for Internal Communications Manager. Wrote, edited and designed national in-house monthly staff and management newsletters - circulation 70,000.
Julie Daniels' Skills & Expertise
Julie Daniels' Education
Chartered Institute of Marketing Diploma
Bath College of Further Education, Marketing, Business and Finance
1993 – 1995
Julie Daniels' Additional Information
- Groups and Associations:
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Volunteer helper for bone marrow cancer charity Myeloma UK and Myeloma UK Bristol Support Group meeting monthly.
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- Honors and Awards:
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Key member of the PR team awarded the following accolades from the Chartered Institute of Public Relations 2006/07 - I compiled the copy and photography for the award application entry pack for the Charity Campaign and the PR Team of the Year.
Charity Campaign – Butterfly Campaign – GOLD MEDAL
Low Budget Campaign - So Good West Country Beef Launch – SILVER MEDAL
Consumer Award – Fresh Food Ignorance - FINALIST
PR Team of the Year – Somerfield’s PR Team – FINALIST
Contact Julie for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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