Justin Bryce

Justin Bryce

Justin Bryce is a Pre-Sales Client Solutions Professional at IBM - EMM

Location
Sydney Area, Australia
Industry
Information Technology and Services

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Justin Bryce's Overview

Current
  • Pre-Sales Client Solutions Professional at IBM
Past
  • Manager - Sales Pathways & Insights at Westpac
  • Online Sales - Performance Manager at Westpac
  • Search Engine Marketing & Web Analytics Manager at Westpac Bank

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Education
  • Griffith University
Connections

420 connections

Websites

Justin Bryce's Summary

Justin Bryce specialises in the following areas:

Digital Marketing
Interaction Marketing
Online Marketing / Sales
SEO
SEM
Affiliate marketing
Web Analytics
Customer Insights
Multivariate Testing
Coremetrics
Unica
Tealeaf
IBM Enterprise Marketing Management
IBM Smarter Commerce
Marketing Analytics

Justin Bryce's Experience

Pre-Sales Client Solutions Professional

IBM

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

July 2011 – Present (1 year 11 months) Sydney Area, Australia

Supporting the Enterprise Marketing Management Suite, Justin Bryce has a focus of Digital Analytics, Online Marketing & Optimisation.

Manager - Sales Pathways & Insights

Westpac

Public Company; 10,001+ employees; WBC; Banking industry

October 2010 – June 2011 (9 months)

As part of the Online Transformation program I am tasked with assessing the tools we have for customer insights (Web Analytics) and Sales Pathways (Online Sales) for the online channel.

Online Sales - Performance Manager

Westpac

Public Company; 10,001+ employees; WBC; Banking industry

October 2009 – September 2010 (1 year)

For the Consumer section of the Westpac website I was responsible for driving more traffic to the website and for increasing the conversions from this traffic.

This included the following areas:
- Web Analytics
- SEO
- SEM
- Affiliate Marketing
- Campaign Tracking

Search Engine Marketing & Web Analytics Manager

Westpac Bank

Public Company; 10,001+ employees; WBC; Banking industry

April 2007 – October 2009 (2 years 7 months)

My primary responsibilty was looking after Westpac's interactions with Search Engines, both SEO and SEM, as well as gaining customer insights through Web Analytics.

As the website was planning to go through a refresh, including everything from infrastructure to user interface I acted as a Subject Matter Expert driving the requirements to ensure that the platform was designed to ensure the site was Search Engine friendly and mesaurable.

As an extension to this I developed a strategic governance pieces around 'Domain Name Management' & 'Marketing Tagging' to ensure Security, Analytics & Search dimensions of the site were correctly catered for.

User Centric Design

Westpac

Public Company; 10,001+ employees; WBC; Banking industry

2004 – April 2007 (3 years)

Justin Bryce's Education

Griffith University

Bachelor of International Business

1991 – 1994

Contact Justin for:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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