Justin Bryce
Justin Bryce is a Pre-Sales Client Solutions Professional at IBM - EMM
- Location
- Sydney Area, Australia
- Industry
- Information Technology and Services
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Justin Bryce's Overview
- Current
-
- Pre-Sales Client Solutions Professional at IBM
- Past
-
- Manager - Sales Pathways & Insights at Westpac
- Online Sales - Performance Manager at Westpac
- Search Engine Marketing & Web Analytics Manager at Westpac Bank
- Education
-
- Griffith University
- Connections
-
420 connections
- Websites
Justin Bryce's Summary
Justin Bryce specialises in the following areas:
Digital Marketing
Interaction Marketing
Online Marketing / Sales
SEO
SEM
Affiliate marketing
Web Analytics
Customer Insights
Multivariate Testing
Coremetrics
Unica
Tealeaf
IBM Enterprise Marketing Management
IBM Smarter Commerce
Marketing Analytics
Justin Bryce's Experience
Pre-Sales Client Solutions Professional
IBM
Public Company; 10,001+ employees; IBM; Information Technology and Services industry
July 2011 – Present (1 year 11 months) Sydney Area, Australia
Supporting the Enterprise Marketing Management Suite, Justin Bryce has a focus of Digital Analytics, Online Marketing & Optimisation.
Manager - Sales Pathways & Insights
Westpac
Public Company; 10,001+ employees; WBC; Banking industry
October 2010 – June 2011 (9 months)
As part of the Online Transformation program I am tasked with assessing the tools we have for customer insights (Web Analytics) and Sales Pathways (Online Sales) for the online channel.
Online Sales - Performance Manager
Westpac
Public Company; 10,001+ employees; WBC; Banking industry
October 2009 – September 2010 (1 year)
For the Consumer section of the Westpac website I was responsible for driving more traffic to the website and for increasing the conversions from this traffic.
This included the following areas:
- Web Analytics
- SEO
- SEM
- Affiliate Marketing
- Campaign Tracking
Search Engine Marketing & Web Analytics Manager
Westpac Bank
Public Company; 10,001+ employees; WBC; Banking industry
April 2007 – October 2009 (2 years 7 months)
My primary responsibilty was looking after Westpac's interactions with Search Engines, both SEO and SEM, as well as gaining customer insights through Web Analytics.
As the website was planning to go through a refresh, including everything from infrastructure to user interface I acted as a Subject Matter Expert driving the requirements to ensure that the platform was designed to ensure the site was Search Engine friendly and mesaurable.
As an extension to this I developed a strategic governance pieces around 'Domain Name Management' & 'Marketing Tagging' to ensure Security, Analytics & Search dimensions of the site were correctly catered for.
User Centric Design
Westpac
Public Company; 10,001+ employees; WBC; Banking industry
2004 – April 2007 (3 years)
Justin Bryce's Skills & Expertise
- SEO
- SEM
- Online Marketing
- Web Analytics
- Affiliate Marketing
- Multivariate Testing
- Customer Insight
- PPC
- Email Marketing
- Social Media Marketing
- Google Adwords
- Google Analytics
- Social Media
- E-commerce
- Conversion Optimization
- Online Advertising
- Digital Marketing
- A/B testing
- Landing Page Optimization
- Link Building
- Organic Search
- Google Website Optimizer
- Search Advertising
- Website Development
- Behavioral Targeting
- Web Design
- Keyword Research
- Digital Strategy
- Website Conversion
- Affiliate Management
- Google Webmaster Tools
- CPL
- CPM
Justin Bryce's Education
Griffith University
Bachelor of International Business
1991 – 1994
Justin Bryce's Additional Information
- Websites:
- Groups and Associations:
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