
CEO at mogeneration
Sydney Area, Australia

CEO at mogeneration
Sydney Area, Australia
Co-founder and CEO of mogeneration.com Australia's leading iPhone and smart phone development and consultancy company. I help put big idea's in small devices.
I have over 13 years of innovative internet software and service development in start ups and large corporations. Mobile strategy, solutions and product management. Holder of 2 US patents. Founder of mogeneration and REDphone. I enjoy problem solving and working with teams designing elegant and effective solutions to hard problems as well as growing a product from inception to end of life.
iphone application development, mobile application development, Mobile product development, mobile strategy, carrier/telco service integration, Mobile and other internet connected devices, content management systems, media, startups, semantic web, new media and internet research and development, product development and product management, internet technology integration
(Privately Held; Computer Software industry)
October 2008 — Present (1 year 3 months)
Responsible for client management and product strategy.
In August 2009 we released Coastalwatch for iPhone. This apps contains surf reports, forecasts, live photos and video from Australia's coast. http://bit.ly/mjQzO
In April 2009 we released 2 iPhone applications:
Lingopal for iPhone. Lingopal is a multi-language audio phrasebook. The iPhone version contains over a thousand phrases per language, across 42 languages. Lingopal takes full advantage of the iPhone, its available from the Apple App Store.
TrueLocal for iPhone. TrueLocal.com.au is the business search division of News Ltd (News Corp Australia). mogeneration created the iPhone version which used the GPS capability of the iphone to allow users to search around them. Truelocal is available from the Apple App Stire
In January 2009 we released Xumii for iPhone which we co-developed with xumii.com. Xumii is a social network aggregator that can chat, share photos and gifts across myspace, facebook, AIM, gtalk and more.
In December 2008 we released our first non-client iPhone application. Its a kids game called Moo Shake! It has been released under our shakeandplay.com brand.
In October 2008 MoGeneration created an iPhone optimised version of "The Australian" - a national newspaper and website for News Digital Media in Australia. The web app uses editorial content from News Ltd, News Corp, The Wall St Journal, audio and video from Board Room Radio and financial feeds from Dow Jones. The site can be seen at http://iphone.theaustralian.com.au (best viewed on an iPhone or Safari)
(Public Company; NWS; Entertainment industry)
August 2006 — September 2008 (2 years 2 months)
Primarily responsible for mobile platforms, strategy, architecture, development and vendor management. Part of a team that worked on 1 and 5 year mobile and off PC strategies for News Digital Media brands.
Conducted technical due diligence for 3 acquisitions for News Ltd.
Delivered products
- iPhone sites:
- http://iPhone.news.com.au
- http://iPhone.truelocal.com.au
- http://iPhone.moshtix.com.au
- NEWS.com.au mobile site (http://m.news.com.au)
- Truelocal (yellow pages like service) for 4 major carriers
- Nokia channels application - NDM content
- Motorola mobile news application - NDM content
- Ondeck content for Telstra, Vodafone, Virgin, Optus and Hutchison/Three
- CARSguide mobile site (http://carsguide.mobi)
I integrated Nielsen, HBX tracking and Atlas ad serving into NDM mobiles web properties maximising application reuse and minimising implementation costs.
(Partnership; 1-10 employees; Online Media industry)
December 2004 — August 2006 (1 year 9 months)
Co-founded REDphone to commercially exploit mass market new media devices such as mobile phones and digital signage. The first market targeted was the Australian real estate market followed by the retail sector. REDphone provides mobile marketing services for several real estate agencies and retailers including Ray White. The REDphone platform is both a content management system and content delivery platform for both web and mobile devices. REDphone retail WAP and MMS campaigns resulted in a customer walk in rate of 30% in the week following the campaign.
(Privately Held; 11-50 employees; Computer Software industry)
July 2000 — December 2004 (4 years 6 months)
During my time at Tucana I worked on several leading edge semantic web projects with US clients. I gathered client requirements onsite in the US and lead project teams in Australia, delivering enterprise Java applications on time and on budget. I also worked on the Tucana Knowledge Store (TKS), a native RDF database. TKS scales to hundreds of millions of statements. It is distributed and
transactional. TKS databases are queried using the iTQL language which is very similar to (and several years ahead of) the W3C ratified SPARQL language.
In July 2005 Tucana was sold to Northrop Grumman, a US Fortune 100 company, where it is used in the intelligence field. More information is available here:
http://tucana.es.northropgrumman.com/solutions/overview.htm
(Public Company; 10,001 or more employees; Computer Software industry)
August 1997 — March 2000 (2 years 8 months)
I was a software developer in the Research & Development department of Philips on next generation user interfaces (3D environments). I also worked in the SmartConnect division managing early forms of Web Services and portals for products such as WebTV (Now owned by Microsoft). The SmartConnect portal had 120,000 daily visitors (PI's) and was architected as an MVC driven website with several front ends such as Web TV, PC and PDA. I was the developer for a prototype consumer set top box MP3 player - later productionised as the Philips ‘Streamium’ line of products. I filed several metadata related patents while at Philips.
I was the youngest member of staff and was surrounded by some of the smartest people I ever met, including the authors of several O’Reilly books and former Xerox PARC employees.
(Public Company; 1001-5000 employees; Computer Software industry)
June 1996 — August 1997 (1 year 3 months)
I was part of the Live3D development team that created a VRML plug-in in C++ for the Netscape Navigator web browser. This was widely considered the best 3D browser of its time and was deployed to over 40 million desktops. I worked with Silicon Graphics (SGI) on their version (Cosmoplayer) of the plug-in. I was employed by Netscape before I finished graduating college. I was fortunate enough to be surrounded by amazing people including the creators of Apache, Lynx, Javascript, Mosaic, Netscape Navigator/Mozilla and RDF.
Honours , Bachelor of Computer Science & Telecommunications , 1992 — 1996
Netscape Alumni
US Patent 6769061
US Patent 6966029