Lucas Ng

Current

Director of Search and Analytics, Classifieds & Media at Fairfax Media
Blogger at SEOmoz

Past

Senior Search Marketing Analyst at Fairfax Digital
Online Marketing Analyst at Fairfax Digital
Webmaster at Reckon Singapore - Quicken.com.sg

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Education

University of New South Wales

Recommended

21 people have recommended Lucas

Connections

416 connections

Industry

Online Media

Websites

Lucas Ng’s Summary

I am currently a Director of Search and Analytics at Fairfax Digital in Sydney, Australia.

At Fairfax Digital I champion in-house search engine optimization and search engine marketing. My role includes the management of multi-million dollar PPC campaigns, working with product & technology teams to improve websites for both users and search engines and the education of corporate employees from junior developers up to CEOs in the fundamentals of search marketing.

I have strong website analytics experience, primarily using the Omniture SiteCatalyst suite to provide illumination on traffic and search performance. I also provide regular competitive analysis on industry trends using data providers such as Nielsen NetRatings and Hitwise.

At Fairfax Digital, I work primarily with online classifieds - automotives, jobs and real estate. I strongly believe SEO has evolved into a school of thought centered around three objectives, increasing traffic, increasing conversion & increasing ROI.

Online, I can be found on Twitter at http://twitter.com/lucasng.

In 2007 and 2009, I was invited to contribute to the biennual award-winning Google Search Ranking Factors report produced by SEOmoz.

I was invited to help judge the 2007 web 2.0 awards alongside industry figures such as Danny Sullivan (Search Engine Land), Pete Cashmore (Mashable) and Anil Dash (Six Apart).

Lucas Ng’s Specialties:

Online Marketing, Website Analytics, Market Research/Analysis, Search Engine Optimization, Copywriting, Competitive Analysis, Blogging

Lucas Ng’s Experience

Director of Search and Analytics, Classifieds & Media

Fairfax Media

(Public Company; FXJ; Newspapers industry)

January 2008 — Present (2 years )
Blogger

SEOmoz

(Privately Held; 1-10 employees; Internet industry)

2006 — Present (3 years )

Infrequently blogs, answers SEOmoz PRO questions and comments on the highly popular search marketing blog.

Aussie + Mozzer = Mozzie!
Senior Search Marketing Analyst

Fairfax Digital

(Public Company; 1001-5000 employees; FXJ; Online Media industry)

March 2007 — January 2008 (11 months)
Online Marketing Analyst

Fairfax Digital

(Public Company; 201-500 employees; Online Media industry)

December 2004 — March 2007 (2 years 4 months)
Webmaster

Reckon Singapore - Quicken.com.sg

(Public Company; 11-50 employees; Online Media industry)

January 2000 — December 2000 (1 year )