Lucio Dias Ribeiro

Current

Partner/Founder at Internet Marketing Academy
Chief Digital Officer at The Online Circle.com

Past

Online Marketing Director at Marketing West Australia
OnLine Marketing Manager at Gapbuster WorldWide
Operations Director at Sun MRM - Mccann Relantioship Marketing

Traffic manager at Ammirati Puris Lintas

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Education

Ibmec Business School
Universidade Braz Cubas

Recommended

14 people have recommended Lucio

Connections

244 connections

Industry

Internet

Websites

Lucio Dias Ribeiro’s Summary

Online marketing is my passion. I love what I do. For others work is a daily grind. For me it is a passion. I am constantly evolving my personal knowledge and love learning about new online technologies and trends.
Indeed, in my spare time I run my own blog to ensure my knowledge remains current - www.marketingeasy.net. In June 2008 I was recognized as one of the 30 most influential online marketing bloggers in Australia and in 2009 again.

In 2009 I was voted the 6th World's most trusted SEO/SEM
professional by Internet Business Magazine and one of the top Internet Marketing professionals by Marketing Today website www.marketingtoday.com/

I am a strategically minded Online Marketing professional who works effectively as a liaison between management and implementation disciplines.

With more than 15 years Marketing experience including Advertising agencies Ammiratis Puris Lintas, McCann-Erickson, Lowe, and Sun MRM, I worked with global (Unilever, GM, Microsoft, AMRO Bank and more) and local brands in Australia and Brazil.

In 2008 I openned my own Startup company - The Online Circle where I share my online marketing passion with Jeff Richardson, and share the philosophy of seeing the world through the clients eye’s and avoiding Internet clichés and jargon.

Lucio Dias Ribeiro’s Specialties:

- SEM (PPC, CPM and CPA) and SEO
- Strategist of Digital and Internet Marketing
- Online marketing
- Direct marketing (acquisition and relationship)
- Branding
- Analytic and Strategies

Lucio Dias Ribeiro’s Experience

Partner/Founder

Internet Marketing Academy

(Higher Education industry)

2009 — Present (less than a year)

Partner/Founder of Internet Marketing Academy - a company that De-mystifies Internet Marketing for responsible business people.
Chief Digital Officer

The Online Circle.com

(Internet industry)

August 2008 — Present (1 year 5 months)

Internet marketing Strategic Consulting, including business plan & Tactic development.
Online Marketing Director

Marketing West Australia

(Marketing and Advertising industry)

August 2007 — August 2008 (1 year 1 month)

Online Marketing Manager

• Management of AU$ 10k/daily in Online Advertising including Display advertising, CPC and Affiliates
. management of campaigns using 20000+ keywords.
• Negotiation of Online web traffic purchases and liaison with online marketing suppliers
• Data analyses
• Management and maintenance of relationship with Search Engines as Google, Yahoo, Microsoft, AOL
• Relationship with third parties statistics and analyses software and tools
• Development of new marketing agreements with online providers
• Preparation and execution of marketing plans and strategies
• Product Management experience within developing Internet Products and technologies
• Development and launch new products for new targets and markets
• Development of Ecommerce websites
OnLine Marketing Manager

Gapbuster WorldWide

(Privately Held; Market Research industry)

August 2006 — August 2007 (1 year 1 month)

• Prepared medium and long term strategies for all markets
• Constructed annual marketing scheduling and budget of tactical marketing activities in individual markets.
• Testing, Analysis and interpretation of data to determine market focus, KPI’s and campaigns results
• Management of all campaigns with complete implementation reviews on all campaigns and providing feedback on the campaign status.
• Management of multiple projects and negotiation with different internal staff within different levels and budgets.
• Web traffic management and analysis
• Management and implementation of all Search Engine Marketing (SEM/CPC) and Search Engine Optimization (SEO), monitoring and reporting on activities
• Forming alliances with key online partners through Affiliate programs, co-registration and database brokerage
• Use of web Content management System to produce Relationship Email marketing, Newsletters and bulk communication for Marketing Campaigns.
Operations Director

Sun MRM - Mccann Relantioship Marketing

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 2000 — December 2004 (5 years )
Traffic manager

Ammirati Puris Lintas

(Public Company; 201-500 employees; Marketing and Advertising industry)

1990 — 2000 (10 years )