
MD at MAP Marketing
Newcastle Area, Australia

MD at MAP Marketing
Newcastle Area, Australia
Market Research-new products and services, client and prospect research aimed at developing market strategies and plans. As the call centres have created widespread paranoia in telephone research and postal research is low in response we use a combination of internet and telephone to increase response.
Market Strategies and Plans-We can provide a business with a new direction and a more profitable business path by clarifying market targets, distribution, pricing, promotions and personal presentation.
Publications-Books, magazines and electronic publishing are the focus of our entrepreneurial products & sercvices
Research
Marketing
Publications
(Marketing and Advertising industry)
February 1989 — Present (20 years 11 months)
I own MAP Marketing that specialises in business to business marketing. Our specialties are publishing, market research and market strategies. As many of our clients have under $AUD50 million in turnover, we focus on online marketing and all initiatives to make that work.
Bachelor Commerce , Accountancy , 1971 — 1976
Master Business Administration 1982
Australian Marketing Institute (AMI),
Newcastle Business Club