Mark VOZZO

Current

• Online Analytics & SEO at Microsoft
• Search Marketing Analyst at Fairfax Digital (Fairfax Media: FXJ)

Past

• Online Marketing Manager at Citect
• Marketing Design Engineer at Citect

Recommended

15 people have recommended Mark

Connections

500+ connections

Industry

Online Media

Websites

• My Company
• My Company
• My Company

Mark VOZZO’s Summary

Tags: Mark Vozzo, Online Marketing, Search Marketing, Web Analytics, SEO, SEM, PPC, Hitwise User, Omniture User, Nielsen Netratings SiteCensus User, Microsoft, Fairfax Digital, Citect Corporation

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Mark Vozzo is working with Microsoft Australia as part of the Digital Marketing Team.

He also worked in the digital media industry as one of the internal Search Marketing experts at Fairfax Digital.

Fairfax Digital is wholly owned by Fairfax Media (publicly listed company ASX:FXJ). Fairfax is a leading provider of news in Australia and publishes the following:
- The Sydney Morning Herald
- The Age
- BrisbaneTimes.com.au
and many others (see www.fairfax.com.au for complete list of sites)

He worked as part of the News & Information Team that won the B&T Marketing Team of the Year award in Dec 2007.

He headed up the internal search marketing for this business unit and his main activities include:
- Management of large scale Paid Search (SEM) campaigns,
- Search Engine Optimisation (SEO) strategy & training to all levels of the business : senior management, technical teams, design teams and editorial
- Web Analytics expertise: producing regular reports on search marketing activities

His efforts have contributed to month on month growth in Unique Browser traffic (UBs) to sites: www.smh.com.au , www.theage.com.au , www.brisbanetimes.com.au, www.businessday.com.au and others.

Prior to Fairfax, Mark worked in the computer software industry for 8 years. As Online Marketing Manager at Citect, he managed the global online strategy, from web site infrastructure and design, bulk email distribution systems, online newsletters (MyCitect), paid search and natural search (SEO) marketing activities and more.

>>> For more, please scroll down to "Experience" section <<<

Mark VOZZO’s Specialties:

Expertise: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Natural Search, Website design for Search Engines, Web Analytics, Hitwise Power User, Expertise using the following Web Analytics packages: Nielsen NetRatings SiteCensus, Omniture SiteCatalyst and Omniture Discover, HTML programming, Content Management Systems, MySource CMS, Dreamweaver, Website Design for Usability

Mark VOZZO’s Experience

• Online Analytics & SEO

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  June 2008 — Present (1 year 7 months)

  I am working in the Digital Marketing Team based in North Ryde, NSW, Australia. I will be working closely with the Consumer Marketing Teams and helping them with SEO and Web Analytics.

• Search Marketing Analyst

  Fairfax Digital (Fairfax Media: FXJ)

  (Public Company; Online Media industry)

  2006 — Present (3 years )

• Online Marketing Manager

  Citect

  (Public Company; 201-500 employees; Computer Software industry)

  January 1998 — August 2006 (8 years 8 months)

  - Managed financial and strategy for the online channel.
  - Rolled out Content Management System to meet business needs.
  - Search Engine Optimization (SEO): improved Natural Search results in top 10 by 300% in 4 months.
  - Paid Search Marketing: management of Google and Yahoo PPC campaigns for drive lead generation leading to increased sales.
  - Developed new online products and services to meet the needs of our customers and provided added value.

• Marketing Design Engineer

  Citect

  (Public Company; 201-500 employees; CTL; Computer Software industry)

  March 1998 — December 2001 (3 years 10 months)

  Scope of the role: Reporting to the Corporate Marketing Manager, this hands-on role was responsible for the design and development of many marketing collaterals to be used by the field and global sales teams.
  
  Achievements:
  - Design of packaging, logos and marketing collaterals (I.E. brochures, case studies and screensavers).
  - Creation and implementation of a program to help partners promote our products. Results: The introduction of the program reduced the cost of producing marketing collateral by around 60% for that year. It raised brand image, quality and variety of marketing collateral.
  - Administration of web content, analysis of web traffic, and improvements based feedback.
  - Implementation of a Content Management System (NetObjects) to improve efficiencies and reduce the number of resources required in making changes to the web site. Fact: The cost of the new content management system paid for itself within 3 months.

Additional Information

Mark VOZZO’s Websites:

• My Company
• My Company
• My Company

Mark VOZZO’s Interests:

Website Usability, Search Engines, Web Technologies, Search Engine Optimization (SEO), Search Marketing (SEM), Share Trading, Mobile Computing, Pocket PC, GTD, Industrial Design, Product Design

Mark VOZZO’s Honors:

- B&T Marketing Team of the Year (2007)
- Bruce Clay Advanced SEO Graduate (2006)
- UNSW University Medal (1998)
- UNSW Honors Class 1 (1998)
- MacKillop Senior College DUX Award (1993)

Mark VOZZO’s Contact Settings

Interested In:

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• job inquiries
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