Matt Leeburn

Business Development Manager at Sportsbet

Location: Melbourne Area, Australia
Industry: Internet

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Matt Leeburn's Overview

Current

Business Development Manager at Sportsbet
Commercialisation Expert at Leeburn Sententia

Past

CEO at Interaction Dynamics
Product Development at Deloitte
Sales & Marketing Director at Click Logic

Director at Guerrilla Innovation
Owner/Director at Cerberus Technology
Technology Services at Ernst & Young

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Education

Swinburne University of Technology
Harvard Business School

Recommendations

11 people have recommended Matt

Connections

500+ connections

Websites

Matt’s long passion for user experience, behavioural economics and artificial intelligence has led to the launch of Interaction Dynamics™, an Australian owned conversion optimisation technology company allowing websites to leverage existing architecture to increase sales and customer engagement.

With over 10 years working across a range of start-ups and top tier firms, Matt has gained his experience from following his appetite for learning and innovation. Matt’s expertise includes digital strategy, product development, commercialisation strategies, marketing, innovation, and entrepreneurship.

In 2004, Matt was part of the founding team that started Deloitte Digital, Deloitte's channel for commercialisation of professional services online.

Matt is a regular contributor to Anthill Magazine and blogs on interactive marketing and behavioural economics. Matt strives to provide businesses with the best strategies, tactics and technologies to create optimum user experiences and maximise revenues.

Matt enjoys speaking in third person.

Specialties

Online strategy, product development, marketing, creativity, innovation, web development, payments, form design, commercialization, behavioral economics, decision theory, attention economics, ATM advertising, neuro web design, influence

Business Development Manager

Sportsbet

Public Company; 201-500 employees; Gambling & Casinos industry

February 2012 – Present (4 months) Melbourne Area, Australia

Commercialisation Expert

Leeburn Sententia

November 2010 – Present (1 year 7 months)

Freelance consulting services to start-up and SME businesses looking to raise capital, commercialise new products, re-engineer pricing strategies or develop an exit strategy.

CEO

Interaction Dynamics

Privately Held; 1-10 employees; Marketing and Advertising industry

July 2009 – December 2011 (2 years 6 months)

Interaction Dynamics is an analytics company that combines neuroscience and artificial intelligence to deliver targeted interactions to consumers in order to influence their decision making process.

Interaction Dynamics has 5 key products, which include:

Form Analytics - segmented analytics reports based on key form abandonment areas.
Form Interactions - a technology that predicts a user's propensity to abandon a form, and interacts with them using psychological biases in order to influence them to complete.
Lead Generation - targeting interactions to users based on their scored interest in a particular product or service.
ATM Advertising - an ATM advertising platform that stimulates in-store purchasing at convenience stores during the ATM experience.

Product Development

Deloitte

Privately Held; 10,001+ employees; Management Consulting industry

October 2004 – September 2011 (7 years)

I joined Deloitte in 2004 on the founding team that started Deloitte Digital. Over the years I worked on developing, commercialising, selling and supporting new products including:

AFTnet - An eDiscovery solution for top-tier law firms globally
AMLcheck - An anti-money laundering/counter terrorist financing technology to suit new compliance & regulation
greenID - An electronic identity verification technology
TipOffs Anonymous - A service that allowed corporate staffs to "tip-off" incidents in the workplace

Sales & Marketing Director

Click Logic

Privately Held; 1-10 employees; Internet industry

July 2008 – December 2010 (2 years 6 months)

Click Logic – Providing better online experience through science.

Founded in 2008, we are an energetic team of web design, development, marketing and online commercialisation experts based in Melbourne, Australia.