Meri Harli

Current

Web Copywriter & SEO-Obsessive at MeriWords

Past

Web Marketing Assistant at Sensis Pty Ltd
Information Officer at National Gallery of Victoria
Personal Assistant to CFO at ANZ Bank (Proponix)

Personal Assistant to CEO at Adele Naude Santos & Associates, Architects
Photographic Editor at Wired Digital
Photographic Editor at HotWired
Research Coordinator (Where in the World is Carmen Sandiego) at Broderbund Software

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4 more...

Education

Deakin University

Recommended

1 person has recommended Meri

Connections

75 connections

Industry

Marketing and Advertising

Websites

My Website

Meri Harli’s Summary

Meri Harli is a web copywriter specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). She optimizes websites for improved rankings in major search engines such as Google, and writes optimized copy for web content and online advertising such as AdWords.

BACKGROUND: Meri’s work in digital media began in the heart of the dot.com bubble in mid-90’s Silicon Valley where she worked for Wired Magazine in San Francisco, California (1996-98) – as part of the original HotWired team - the people who created the first web banner.

CURRENT: Most recently in Australia she has been employed by ANZ Bank, National Gallery of Victoria (NGV) and most recently for Sensis Pty Ltd (a subsidiary of Telstra) with their web marketing team. She now runs her own freelance web copywriting and SEO business.

EXPERIENCE: Meri’s writing experience covers everything from web copywriting, to overall site SEO, Search Engine Marketing copywriting (AdWords), advertising, brochures, annual reports and more.

RECENT CLIENTS: Notable recent clients include Department of Primary Industries (government); Obstetricians & Gynaecologists Consulting Group (health); Holding Redlich - Advice Line Lawyers (legal); Archicentre (architectural); Mitre10 (retail); as well as numerous AdWords campaigns. For more clients go to: http://www.meriwords.com.au/clients.html.

QUALIFICATIONS: She holds a Bachelor of Arts Degree with majors in Professional Writing and Literature. She also has a Certificate IV in Small Business Management and completed the Copywriting for Profit course at the Australian School of Copywriting. Most recently she won the Varuna Fellowship for Writers in 2008.

She is also a published poet and creative fiction writer.

Meri has passports to work in Australia, Finland (European Union) and the United States of America. She works freelance or on a contractual basis in Australia and for overseas clients. Her website is at: www.meriwords.com.au.

Meri Harli’s Specialties:

Search Engine Optimization, SEO, Search Engine Marketing, SEM, AdWords professional, web copywriting

Meri Harli’s Experience

Web Copywriter & SEO-Obsessive

MeriWords

(Writing and Editing industry)

April 2007 — Present (2 years 9 months)

Copywriting for online content and SEO (Search Engine Optimization), advertising copywriting and much, much more! See: www.meriwords.com.au.
Web Marketing Assistant

Sensis Pty Ltd

(Marketing and Advertising industry)

June 2006 — March 2009 (2 years 10 months)

• Web marketing assistant
• Intranet content copywriting, management & production
• Copywriting of articles & stakeholder interviews for internal newsletter
• Winner of 'Bright Ideas' Award
• Winner of 'Tier 1 Pinnacle' Award
Information Officer

National Gallery of Victoria

(Government Agency; 201-500 employees; Museums and Institutions industry)

February 2004 — June 2006 (2 years 5 months)

www.ngv.vic.gov.au
• Event co-ordination for several major blockbuster exhibitions.
• Copywriting and research of exhibition information packs.
Personal Assistant to CFO

ANZ Bank (Proponix)

(Public Company; 10,001 or more employees; Banking industry)

February 2001 — February 2002 (1 year 1 month)
Personal Assistant to CEO

Adele Naude Santos & Associates, Architects

(Privately Held; 11-50 employees; Architecture & Planning industry)

January 1998 — January 1999 (1 year 1 month)
Photographic Editor

Wired Digital

(Marketing and Advertising industry)

January 1996 — January 1998 (2 years 1 month)

See below...
Photographic Editor

HotWired

(Public Company; 201-500 employees; Publishing industry)

January 1996 — January 1998 (2 years 1 month)

www.hotwired.com, www.wired.com, www.hotbot.com
• Photographic editor and web designer for popular IT culture web site
• Managed trafficking and work scheduling of User Acceptance Testing for www.hotbot.com (Internet search engine) User Interface Group
Research Coordinator (Where in the World is Carmen Sandiego)

Broderbund Software

(Public Company; 201-500 employees; Marketing and Advertising industry)

1995 — 1996 (1 year )

• Photographic Editor.
• Coordinated photographic shoot in 50 countries for educational multimedia CD-ROM.
• Copywriting of educational content material.
• Screen credit: cut&paste link: http://www.answers.com/topic/where-in-the-world-is-carmen-sandiego-game-5?cat=entertainment