Mick Stanic

Current

Founder & Chief Expedition Officer at ExpeditionOz Services
Vice President at Upper Yarra Valley Historical Society
Founder & Managing Director at Upper Yarra Digital Media

Director at EYEfi Pty Ltd
Founder & CEO at Honeysuckle Creek Pty Ltd
Director at Australian Interactive Media Industry Association

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Past

Founder at Principius
General Manager at Dreampool Digital Pty Ltd
Co-Founder at The Podcast Network Pty Ltd

Executive Producer / Head of Digital at Singleton OgilvyInteractive
Executive Producer at Next Online / Next Media
Producer at HotHouse Interactive
Producer (Internet & Multimedia) at Capital PR
New Media Producer & Account Manager (Internet & Multimedia) at Australian Business Theatre
VR Systems Architect at Caged Productions
Founder at Splatt Technologies
Producer / Programmer at Virtual Realm Xchange
Founder at Extravaganza Events
Corporate Theatre Production Manager at Arena Technical Services
Technical Manager at Upper Yarra Arts Centre
Director at The Crew & Backstage Studios
Head Lighting Technician at Geelong Performing Arts Centre

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Recommended

16 people have recommended Mick

Connections

245 connections

Industry

Information Technology and Services

Websites

Mick Stanic’s Summary

I have been involved in the new media and digital content industry since 1990.

As a developer, designer, producer, Executive Producer, General Manager and founder with firms that have included Splatt Technologies, Virtual Realm Xchange (VRX), Caged Productions, Australian Business Theatre, CapitalPR, Hothouse, Next Online, Singleton OgilvyInteractive, The Podcast Network, Principius and Dreampool Digital, my underlying role has always been to promote the value/experience that interactive and digital mediums provide to all of the stakeholders involved.

In late 2006, I founded Honeysuckle Creek Pty Ltd, which is a company with a diverse range of interests, including both digital and realworld projects.

In mid 2007 I became a Director at EYEfi Pty Ltd who design and provide innovative wireless, solar powered video and telemetry assets which deliver critical information to customers desktops.

In early 2009 i formed the first of the businesses owned by Honeysuckle Creek. Upper Yarra Digital Media, which also operates Upper Yarra Web Hosting, and was started to provide a variety of services to community groups and small to medium tourism and retails businesses across rural and, regional Australia.

Another business, DSS46 Digital, which will provide emerging technology consulting and futurecasting services is currently being structured and is planned to launch in early 2010.

In early June of 2009, I launched the first of the non-digital-specific businesses owned by Honeysuckle Creek called "ExpeditionOz Services", which provides a variety of remote expedition and outdoor services. ExpeditionOz Services is also developing a purpose built expedition planning, management and tracking software/hardware package.

I spend a lot of time talking to the media, speaking at conferences and blogging and I am currently a Board Member of the National Executive of AIMIA and also a member of the Internet Society of Australia.

Mick Stanic’s Experience

Founder & Chief Expedition Officer

ExpeditionOz Services

(Privately Held; Leisure, Travel & Tourism industry)

June 2009 — Present (7 months)

I started "ExpeditionOz Services" to provide a variety of expedition related services for locations both in and out of Australia, which over time will include: Expedition Planning & Services, Online & Offline Mapping, Hosted Expedition Websites, Remote Photography & Video Production, an Equipment Store, Remote Site Surveying and the opportunity for people and groups to join our own Expeditions.

My experience in planning large (size, distance and time) trips for both people and equipment started during my tour and production management roles in the late 1980's. In addition, the skills learned while providing project management duties to large scale real-world and digital projects for both the government and private sectors between 1987 and today are also a very important component of this business.

Over the last 20 years I have also successfully completed many large and difficult expeditions/trips to remote areas of Australia and overseas either by vehicle or on foot.

With all of the experiences and various skills gathered over the years I am also developing a purpose built expedition planning, management and tracking software/hardware package.

You can find out more at: www.expeditionoz.com
Vice President

Upper Yarra Valley Historical Society

(Museums and Institutions industry)

March 2009 — Present (10 months)

The Upper Yarra Valley Historical Society is primarily responsible for running the Upper Yarra Museum and as Vice President some of my duties include organising both the society's and the museum marketing and PR activities, including; new society and museum logos, a new web presence, the design and introduction of a digital archiving system and helping in increasing the member numbers.

You can find out more at: www.upperyarramuseum.org.au
Founder & Managing Director

Upper Yarra Digital Media

(Privately Held; Internet industry)

March 2009 — Present (10 months)

I started Upper Yarra Digital Media to provide a variety of digital services to community groups and small to medium tourism and retail businesses across rural, regional and metropolitan areas in Australia.

It provides a wide range of services and covers everything from early stage consulting and strategy development through to design, production, hosting and post launch maintenance if required. Some of the skillsets are provided in-house and others utilise relationships that i have developed in the multimedia / internet / digital industries since 1990.

Upper Yarra Digital Media also provides webhosting through "Upper Yarra Web Hosting", which provides both pre-configured and custom tailored webhosting solutions, along with domain name purchasing and managing for community groups and small to medium businesses in the retail and tourism industries across rural, regional and metropolitan Australia.

Upper Yarra Digital Media is owned by Honeysuckle Creek Pty Ltd.

You can find out more at: www.upperyarradigitalmedia.com.au and www.upperyarrawebhosting.com
Director

EYEfi Pty Ltd

(Information Technology and Services industry)

July 2007 — Present (2 years 6 months)

I am currently a Director at EYEfi Pty Ltd. EYEfi design and provide innovative wireless, solar powered video and telemetry assets which deliver critical information to our customers desktops.

EYEfi is a strategic supplier to Telstra Corporation Limited and continues to grow by solving problems for customers operating in the public domain, such as; VicRoads, Victoria Police, City of Stonnington, Grand Prix Corporation, Yarra Trams, Department of Infrastructure, Office of the Emergency Services Commissioner, Melbourne Water and the Department of Sustainability and Environment.

You can find out more at: www.eyefi.com.au
Founder & CEO

Honeysuckle Creek Pty Ltd

(Privately Held; Information Technology and Services industry)

December 2006 — Present (3 years 1 month)

Honeysuckle Creek Pty Ltd is primarily a top level umbrella company for a number of other activities.

You can find out more at: www.honeysucklecreek.com
Director

Australian Interactive Media Industry Association

(Online Media industry)

June 2006 — Present (3 years 7 months)

I was voted onto the AIMIA Natioanl Board during the 2006 elections.

Founded in 1992, AIMIA (Australian Inteactive Media Industry Association) is the peak national industry body representing the Interactive Media and Digital Content sectors in Australia.

AIMIA is devoted to the commercial development of the industry as a whole and to the commercial development of the distinct AIMIA members and AIMIA member groups that comprise the Interactive Media and Digital Sectors.

More information on AIMIA can be found at http://www.aimia.com.au
Founder

Principius

(Internet industry)

January 2005 — November 2008 (3 years 11 months)

In early 2005 I founded Principius, a company devoted to providing current usage methods and clear future directions to primarily marketing, communciations and technology organisations around the world on the use of emerging and current digital mediums.

This was achieved by providing high level strategic thinking and architecture around the uptake and possible uses of many different types of emerging technologies including; blogging, podcasting, vid-casting, RSS & XML, digital signage, presence and location systems, RFID and a number of other at-work, in-home, in-vehicle and retail based technologies.
General Manager

Dreampool Digital Pty Ltd

(Online Media industry)

July 2006 — December 2006 (6 months)

As the General Manager at Dreampool Digital my role was to ensure that we were well positioned to break new ground in the digital content creation and distribution industry.

We achieved this by providing access to quality content which was being created by one of Dreampool Digital's sister companies, Dreampool Productions (for main-stream-media in both Australia and in global markets), and by also creating digital-specific-niche-channels that we planned to deliver to an increasingly content hungry and technology savvy audience.

We were working on providing access to this content via both in and beyond the browser technologies such as the web, desktop applications, mobile devices, home media centers/gaming consoles, in-vehicle and other out of the home platforms.

Dreampool Digital was re-integrated into Dreampool Productions in late 2006.
Co-Founder

The Podcast Network Pty Ltd

(Online Media industry)

January 2005 — May 2006 (1 year 5 months)

In early 2005 I co-founded The Podcast Network which was the world’s first commercial podcast network based on consumer generated content. I not only architected and built the technology required to power the site, but was also responsible for developing relationships with advertising agencies, media buyers and end clients. This resulted in TPN securing one of the world’s first major podcasting sponsorship deals, which was a global, three month site wide association with Motorola.

I officially left The Podcast Network in May of 2006 to investigate and pursue other innovative and leading-edge digital opportunities.
Executive Producer / Head of Digital

Singleton OgilvyInteractive

(Public Company; Marketing and Advertising industry)

July 2000 — December 2004 (4 years 6 months)

In 2000 I took on a lead role at Singleton OgilvyInteractive, where I was involved in the day-to-day management and co-ordination of all of the disciplines including producers, programmers and designers. I provided interactive knowledge & technical strategy in the areas of digital communication/marketing to Singleton OgilvyOne and Singleton Ogilvy & Mather as well as managing the relationship with OgilvyInteractive offices worldwide and other STW Group companies including STW Digital.

In 2003 i took on the role of leading the entire Singleton OgilvyInteractive division after the departure of the General Manager who originally employeed me.

My last project saw me leading the development of digital signage in retail environments (Telstra Shops). The work was presented to Ogilvy offices around the world and was heralded as having amazing insight into the future of consumer marketing techniques.

During my time there I led the company through two major growth periods and left it as one of the most established, profitable and innovative digital marketing agencies in Australia.
Executive Producer

Next Online / Next Media

(Online Media industry)

July 1999 — May 2000 (11 months)

As Executive Producer I was responsible for growing the online properties of Next Publishing / Next Media, which incuded; NetworkNEXT (a youth entertainment portal), Rolling Stone Australia, Hyperactive, Internet AU, PC Powerplay and Next Music.

I was responsible for all staff hiring and management (producers, creatives and technical), project management and all technical architecture both internally and by working with external suppliers.

While at NextOnline i also developed an important relationship with the Australian game developer’s community through the Australian Game Developers Association (AGDA), which included a sponsorship deal and media coverage for the first Australian Game Developers Conference.
Producer

HotHouse Interactive

(Privately Held; 51-200 employees; Internet industry)

July 1998 — July 1999 (1 year 1 month)

At HotHouse I was one of three mid-level producers responsible for developing proposals which incorporated strategy, budget and project timelines.

Clients that i provided project management for included; McDonalds, Vodafone, SOCOG (Sydney Organising Committee for the Olympic Games), James Hardie Industries, Goodman Fielder, Philips and HCF
Producer (Internet & Multimedia)

Capital PR

(Public Relations and Communications industry)

October 1997 — July 1998 (10 months)

As the first new media employee at CapitalPR, I was responsible for scoping, budgeting and developing new media solutions including: web sites, CDROM based multimedia, webcasts, live presentations and corporate video production.

I also oversaw the sourcing of all external suppliers for creative and technical development.

Clients included; SOCOG (Sydney Organising Committee for the Olympic Games), Swatch, Fuji Xerox, Westpac, Coca-Cola South Pacific, AMP and the East Asia Property Group.

While at CapitalPR one of my major projects included creating two ground-breaking online real estate projects which led the way for online home tours and the emergence of the internet as a powerful tool for the real estate industry in the Australian market.
New Media Producer & Account Manager (Internet & Multimedia)

Australian Business Theatre

(Public Company; 11-50 employees; Events Services industry)

January 1997 — October 1997 (10 months)

I was the sole Sydney employee responsible for all new media projects including CDROM based multimedia and web projects and my duties included the scoping, budgeting, external resource sourcing (designers and programmers) and project management of all new media projects.

I was also involved in video and audio production along with exhibition stand design/development and live event co-ordination.

Clients included; Vodafone, Dexion, Salmaat, Astra Pharmaceutical, Pharmacia & Upjohn, Roche and AGP.
VR Systems Architect

Caged Productions

(Defense & Space industry)

January 1996 — December 1996 (1 year )

In association with my own company, Splatt Technologies, Caged Productions was engaged to design and project manage Virtual Reality based desktop training and simulation applications for the Australian Army.

As the VR Systems Architect and Project Manager, I was also responsible for developing the relationship with hardware and software providers both in Australia and overseas.

I also acted as the lead presenter on a three state tour of Australian Defence Force facilities, talking about the future uses of emerging technologies in relation to training and simulation and the impact they would have on the army, air force and navy in the years to come.
Founder

Splatt Technologies

(Privately Held; Myself Only; Internet industry)

January 1990 — December 1996 (7 years )

From January of 1990, Splatt Technologies offered innovative technical consultancy and solutions to a number of Australian organisations in the areas of computer training, multimedia, visualization/virtual reality and the use of the (early) internet. One of my prime roles during that time was in providing a technology future-casting service to companies already considered as leading edge in their use of technology.
Producer / Programmer

Virtual Realm Xchange

(Internet industry)

January 1995 — December 1995 (1 year )

VRX developed multimedia and internet solutions for a variety of companies, educational institutes and bands around Australia. They were in the first group of development houses to emerge in the Australian market that focussed on creating internet solutions for their clients.

As a producer and a programmer, I was responsible for developing solutions in Macromedia Director and introducing technologies like QuickTime VR to Australia as well as being their lead HTML and JAVA programmer.

I continued providing ad-hock services to VRX up until the end1997.
Founder

Extravaganza Events

(Events Services industry)

June 1987 — December 1994 (7 years 7 months)

Between 1987 and 1994 i traded as EE when not employed by other companies or busy with “SplaTT Technologies”.

The freelance work covered roles such as: stage, lighting and audio crew, chief loader, Lighting Designer/Director and Production, Tour, Event and Production Manager.

Some of the companies i worked for included: Haycom, CLS, Jands, Graftons Lighting, ATS, Go Man Go Productions, Trident Video Systems, Hectik Electric, ABT, PENTA and Too Faze Lighting.

The work was varied and included: Barbies 30th Birthday, Brown Brothers Wines Centenary, UNICEF Charity Ball, Just Jeans 21st Birthday, Myer Directions Fashion Parades, Optus B1 Satellite Launch Party, Apple Christmas Party, Darling Harbour Casino Bid, Simply Red, Bon Jovi, Michael Jackson, Stevie Wonder, Pink Floyd, Paul McCartney, Slim Whitman, Dragon, Crowded House, B.B. King, Kamahl, John Farnham, Moomba, Starlight Express, Moscow Circus and dance events like Cathouse, Bassline and the Sydney Slats Babylonia New Years Eve event.
Corporate Theatre Production Manager

Arena Technical Services

(Events Services industry)

July 1993 — January 1994 (7 months)

Prior to ATS being taken over by Jands, i was responsible for the overall co-ordination and design of all corporate theatre shows, which included shows for: David Jones (fashion parades), Fowler (5 state product launch), Vodafone (mobile phone digital network launch), NSW Tourism (campaign launch) and many others.
Technical Manager

Upper Yarra Arts Centre

(Performing Arts industry)

January 1991 — June 1993 (2 years 6 months)

Provided design, setup and operation services for both audio and lighting on an as required basis to this regional Victorian Theatre.
Director

The Crew & Backstage Studios

(Events Services industry)

February 1988 — December 1990 (2 years 11 months)

I was one of five directors, who setup two companies: "The Crew" and "Backstage Studios".

"The Crew" provided road crew, loading staff and production management services to live music acts in Australia. We had the ability to source transport (from small trucks to 18 wheel trucks with air ride suspension) and up to 200 loading staff when required.

"Backstage Studios" was a facility we designed and built in a warehouse in Ringwood (located in the eastern suburbs of Melbourne) which contained 10 sound proof band rehearsal rooms and one 24 track recording studio.

With three of the other directors, i rotated between being the head loader for "The Crew", and working as the studio manager and recording engineer at "Backstage Studios". During this period, I also worked on other live event projects outside of these two companies.
Head Lighting Technician

Geelong Performing Arts Centre

(Entertainment industry)

June 1988 — January 1989 (8 months)

I provided lighting design for local theatre and dance groups, was responsible for the lighting system configuration, managed and assisted the "GPAC Lighting Department" in the setup of all lighting and pyrotechnic equipment and also operated the lighting desk for the Ford Theatre (797 seats), Blakiston Theatre (325 seats) and the Shell Foyer (800 people).

While at GPAC i worked on a variety of shows, including: theatre (The Pirates of Penzance, Jesus Christ Super Star, Romeo and Juliet, etc), music (The Little River Band, Flying Emus. Paco Pena, Melbourne Symphony Orchestra, etc) and dance (BTC Impetus Dance Company, Western Australia Ballet, Geelong Ballet School, etc).

For a short period of time i also managed the entire technical team at the Geelong Performing Arts Centre (which is the second largest live theatre complex in the state of Victoria) while they were looking for a permanent management team.

Additional Information

Mick Stanic’s Websites:

Mick Stanic’s Groups:

AIMIA (Australian Interactive Media Industry Association), Internet Society of Australia, Virtual Reality Association, Upper Yarra Valley Historical Society