Chief Experience Officer, RedBalloon
Sydney Area, Australia
Chief Experience Officer, RedBalloon
Sydney Area, Australia
Naomi has a 20 year background in corporate marketing with companies such as IBM, Ansett and Apple Computer, but she started her own show more than 10 year ago – Naomi is particularly passionate about pleasure. Given that the average life has only 27,610 days – she wonders how many are truly amazing. Naomi is the 2008 winner of the National Telstra Business Womens Award - Innovation.
RedBalloon is changing gifting in Australia & New Zealand forever, so that people get given gifts that make them feel great. "We just want people to have a good time. Simply we package pleasure."
The RedBalloon (amazing gifts for amazing people) was created as a hobby in 2001, yet has been recognised on 2003 - 2008 in the BRW Fast 100 lists RedBalloon was named in the top 10 Best Places to work in Australia in May 2009.
RedBalloon now lists more than 2500 amazing activities across Australia and New Zealand – ranging from learning how to fly a helicopter to belly dancing lessons.
Naomi is a marketer by training, but now specializes in the area of Reward and Recognition programs.
She is a regular speaker on leadership and has written a book 'I want what she's having'.
(Privately Held; Marketing and Advertising industry)
April 2001 — Present (8 years 9 months)
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 1997 — October 2001 (4 years 10 months)
Naomi founded this freelance marketing group in 1997 providing consulting services to Fuji Xerox, Imation, Elateral, Aurion Gold and many other clients
(Public Company; Leisure, Travel & Tourism industry)
1991 — 1994 (3 years )
(Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)
1988 — 1991 (3 years )
B.Comm , Economics, Commerical Law, Business Administration, Marketing , 1982 — 1984
From a very serious corporate career in marketing to creating a business based on fun (RedBalloon Days), I'm passionate about pleasure. It is great to be a part of the changing gifting for ever movement! Quite simply I want to change gifting for ever. This takes great people, fantastic technology, amazing suppliers, fabulous distributors and committed customers.
* 2009, 2008, 2007 & 2006 BRW Fast 100 list,
* 2009 Top 10 BRW Best Places to work
* 2008 - National Telstra Business Woman of the Year - Innovation
* 2007, 2006 & 2005 Finalist Telstra Business Awards - 20-50 employees category,
* 2008, 2007, 2006, 2005 & 2004 Hitwise Award - Gifts and Flowers category - most visited website, Australia and NZ