Paul Ridoutt

Current

Managing Partner at SWM

Past

Head of Online at Universal Magazines
Online Product Director at Telstra BigPond
Product Manager at Palamedia

Online Product Manager at Fairfax Digital
Director Online Products at EISA
Sales Director - Canada & Australia at Major Technology Vendor

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3 more...

Education

Cooper

Recommended

6 people have recommended Paul

Connections

193 connections

Industry

Online Media

Paul Ridoutt’s Summary

Nearly 10 years managing other peoples businesses online.

Whether online only transaction based websites, magazine websites, directory websites, social networks or regular websites for traditional businesses, my goal is to generate revenue.

"More sales, more often from more people"
or
"More visitors, more page views, more ad dollars"

My goal is to ensure all clients see more sales through well planned, well executed product management and clearly measured marketing initiatives.

It's fun.......

Paul Ridoutt’s Specialties:

I operate across many web disciplines and am completely hands on. I prefer working with clients from small to medium sized business rather than Blue Chip.

When you work with me, you can be assured of getting more bums on seats.

I manage the day to day marketing, design and development of 22 client websites. It is growing every month. This is because I talk to them, share with them, don't overcharge them and drive more sales and more first time customers into their business.

Paul Ridoutt’s Experience

Managing Partner

SWM

(Internet industry)

October 2008 — Present (1 year 3 months)
Head of Online

Universal Magazines

(Privately Held; Publishing industry)

September 2006 — October 2008 (2 years 2 months)

Establish a new direction and strategy for content and sites.

Optimisation and performance growth of all digital assets.

Creation of new team, new budgets, new products, new comms.

Partnership and Corp Dev.

Process improvement, training, sales mentoring & client presentations.

Full P&L, 5 direct staff, 35 in-direct sales staff.
Online Product Director

Telstra BigPond

(Public Company; TLS; Telecommunications industry)

January 2002 — September 2006 (4 years 9 months)
Product Manager

Palamedia

(Media Production industry)

January 2001 — January 2002 (1 year 1 month)
Online Product Manager

Fairfax Digital

(Public Company; FXJ; Online Media industry)

January 1999 — January 2000 (1 year 1 month)
Director Online Products

EISA

(Public Company; Internet industry)

January 1998 — January 1999 (1 year 1 month)
Sales Director - Canada & Australia

Major Technology Vendor

(Computer Hardware industry)

January 1995 — January 1998 (3 years 1 month)