Richard Sauerman

Current

The Brand Guy = Author; Speaker; Agent for Potential. Linking people to strategy, brand and purpose. at Brand Alchemy

Past

Occasional Consultant at Ogilvy Public Relations Worldwide
Head of Strategy at George Patterson Partners
Director of Strategy at McCann Erickson

Senior Strategic Planner at DDB
Chief Pigeon Plucker at Neon Pigeon
Account Director at Ogilvy & Mather
Graduate Trainee; Account Executive at Saatchi & Saatchi Advertising

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4 more...

Education

University of New South Wales
University of Cape Town
Diocesan College

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Recommended

18 people have recommended Richard

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Richard Sauerman’s Summary

Richard is one of the most experienced Brand Strategists in Australia.

He acquired his brand expertise working in the ad industry for 17 years, where he has worked on some of the world’s most iconic brands [Cola-Cola, Microsoft, Vodafone, Campbell’s, Nescafe, Levis, Milo, Penfolds] for some of the world’s largest marketers [Unilever, Johnson & Johnson, Nestle, Boots, Goodman Fielder] at some of the world’s biggest ad agencies [Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann-Erickson, George Patts].

In 2003 Richard set up his own brand consultancy, Brand Alchemy, which gave him the opportunity to expand his ‘brand’ area of focus beyond marketing, into all areas of the organization = CEO, Executive Team, Corporate Affairs, HR, Learning & Development, Internal Comms. How do we walk the talk by living and breathing our brand values? How do we use our brand identity to get the best out of our people, and engage them in a sustainable, ongoing way?

Major projects he has worked on have been for Macquarie Bank; BT; AMP; Opportunity International; AAPT; QBE Insurance; Vodafone; and the Liberal Part of New South Wales.

Richard's approach and his message is based on “positive psychology”. Given that the current economic climate and the hysteria of bad news is affecting workers’ morale, his work will leave them with a glass half full attitude and outlook as they take on the challenges in 2009 and beyond.

He published his first “positive psychology” book last year, called Wake Up Tiger. It’s a wake up call for people and workers who are dissatisfied with their lives, often even in the face of their ‘success’.

In addition to his Brand Consulting and Workshop work, Richard does keynote talks on Brand, People and Culture at conferences in Australia and abroad; lectures on Brand and Strategy for the Advertising Federation of Australia; sits on the Board of School Aid Trust [a not-for-profit who’s purpose is ‘kids helping kids’]; and works on his two blogs.

Richard Sauerman’s Specialties:

Brand and Communication Strategy, both for Marketing and Internal/ Employee Branding; Keynote Talks + Workshops on Creativity and Innovation; Teamwork; Leadership; Peak Performance; Customer Service; Personal Branding.

DISTRIBUTOR FOR MBTS IN AUSTRALIA + NZ. MBTS = a patented software solution that tracks + measures your marketing communication ROI down to unit sales, by brand, category, sub-category, product, region, store, medium, program, length, size, placement. The Holy Grail of ROI.

Richard Sauerman’s Experience

The Brand Guy = Author; Speaker; Agent for Potential. Linking people to strategy, brand and purpose.

Brand Alchemy

(Human Resources industry)

2004 — Present (5 years )

Recent [2008] and current clients include: LIon Nathan, Macquarie Bank, Alesco, Built, Ogilvy & Mather, Gilbert + Tobin, QBE Insurance, The Apparel Group, Vodafone, The NSW Liberal Party.
Occasional Consultant

Ogilvy Public Relations Worldwide

(Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry)

2003 — 2008 (5 years )
Head of Strategy

George Patterson Partners

(Privately Held; 201-500 employees; Marketing and Advertising industry)

2004 — 2005 (1 year )

Done on a part time [50%] basis.
Director of Strategy

McCann Erickson

(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)

1999 — 2004 (5 years )
Senior Strategic Planner

DDB

(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

1998 — 1999 (1 year )
Chief Pigeon Plucker

Neon Pigeon

(Marketing and Advertising industry)

1993 — 1996 (3 years )
Account Director

Ogilvy & Mather

(Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

1988 — 1992 (4 years )
Graduate Trainee; Account Executive

Saatchi & Saatchi Advertising

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

1986 — 1987 (1 year )

Charlotte Street, London.

Richard Sauerman’s Education

University of New South Wales

MA , Engligh Literature/ Philosophy , 1991 — 1992
University of Cape Town

BA , English and Psychology , 1983 — 1985

Activities and Societies:

SRC Representative
Diocesan College

1968 — 1978

Additional Information

Richard Sauerman’s Websites:

Richard Sauerman’s Groups:

Ogilvy People
LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
OpenNetworker.com
Employer branding
UNSW Alumni
TopLinked.com (Open Networkers)
Speakers and Panelists
Internal Branding
Employee Communications and Engagement
Brand 3.0
Ogilvy: Past, Present & Future
HAPPY AT WORK
University of Cape Town Alumni
The Psychology Network
AUTHENTIC PERSONAL BRANDING
Branding Professionals
DDB Alumni Group
Global Keynote Speakers Association
Strategic Corporate Communication - Internal & External Communications, Engagement & Reputation
Rewrite Your Tomorrow!
TED: Ideas Worth Spreading
Creative Mind Finland
Saatchi & Saatchi Employees & Alumni
Liquid Brand Exchange
EBI Employer Branding Global Community
InnoFuture Innovation Professionals
South African Business Network in Sydney
Connect to Europe
Twitter Strategies
HR Club Sydney
Social Business Design
Connect to Italy