
Executive Producer at Tribal DDB
Sydney Area, Australia

Executive Producer at Tribal DDB
Sydney Area, Australia
I have been involved in Technology and Marketing since the late 90s with agencies such OvenDigital, Singleton Ogilvy Interactive, EuroRSCG, MassMedia Studios (developers of the Traction Digital CRM Platform) and currently DDB.
My experience ranges from Sales to Client Management and Project Management.
I am interested in business opportunities and prefer to be contacted via a current connection, however if you’ve read this far I will include my email address too as an Easter egg (rob.barac@gmail.com).
My specialties include:
1- Campaign Strategy
2- Account Direction
3- Production Management
(Public Company; OMC; Marketing and Advertising industry)
May 2009 — Present (8 months)
(Marketing and Advertising industry)
January 1999 — Present (11 years )
(Public Company; OMC; Marketing and Advertising industry)
March 2009 — May 2009 (3 months)
(Marketing and Advertising industry)
March 2009 — May 2009 (3 months)
(Marketing and Advertising industry)
January 2009 — March 2009 (3 months)
(Public Company; 11-50 employees; Marketing and Advertising industry)
April 2008 — November 2008 (8 months)
(Public Company; 51-200 employees; BLU; Information Technology and Services industry)
November 2007 — April 2008 (6 months)
(Public Company; 51-200 employees; Marketing and Advertising industry)
March 2006 — November 2007 (1 year 9 months)
(Privately Held; 51-200 employees; Paper & Forest Products industry)
June 2004 — March 2006 (1 year 10 months)
I managed the fastest growing business unit within the company and also played a supporting role to the President in Operations and Technology Strategy.
(Public Company; 51-200 employees; Marketing and Advertising industry)
August 2003 — September 2004 (1 year 2 months)
As a Digital Producer this signalled my return to Agency Life. While at Euro I worked on some of the agencies biggest clients and under an excellent Executive Producer was mentored in production management.
Clients included:
- The Northern Territory Tourist Commission
- Mitsubishi
- Suncorp
I moved from this role for the opportunity to work overseas.
(Insurance industry)
June 2003 — August 2003 (3 months)
This was a short term contract that straddled both development and management of 2 other developers and the formulation of documentation for standards and web compliance.
(Public Company; 10,001 or more employees; BOX; Chemicals industry)
April 2002 — August 2003 (1 year 5 months)
I worked at BOC gases as a developer on the BOC intranet and extranet projects. The work that I did was primarily HTML/ASP coding but also involved Design and Flash development too.
(Marketing and Advertising industry)
April 2001 — April 2002 (1 year 1 month)
I worked at SOI as a HTML/ASP developer on accounts such as Nokia and Nestle including integration work into Vignette.
My time at SOI was my first taste of working in a large Agency environment and saw me develop long lasting industry relationships that are still active.
(Banking industry)
March 2000 — April 2001 (1 year 2 months)
I managed a developer, designer and tester on the Westpac B2B project. During this time I worked closely with the project manager to ensure that front end coding standards were accessible and interfaced with an existing application that Westpac had purchased to manage its new business portal.
In addition to the management of my team the work also required hands on coding.
(Privately Held; 51-200 employees; Internet industry)
November 1999 — March 2000 (5 months)
OvenDigital was my first web job and I was initially hired as a Junior HTML developer but was soon sent on assignment to NYC and Hong Kong (3 months in Hong Kong).
I worked with some incredibly talented people during this time and I learnt about the balance between business outcomes and fine web development.
I cut my web teeth at Oven and soon managed 2 other interface developers until the company folded in the DotCom bust.
(Privately Held; 201-500 employees; Information Technology and Services industry)
November 1998 — September 1999 (11 months)
I provided support and sales support within a call centre environment. My primary duties included recommending software licensing solutions for clients, acting as customer service, and recommending hardware solutions.
I realised that Call Centres were not for me.
BBA , Marketing and Management Science , 2005 — 2009
Certificate , Key Account Management , 2008 — 2008
Certificate , Strategic Marketing Planning , 2008 — 2008
Adv. Certificate , I.T , 2000 — 2002
BA , Linguistics , 1990 — 1993
Australian New Media