Marcus Falley

Current

Online Marketing Manager at Wine Selectors

Past

Web Analytics Strategist at News Digital Media
Search & Web Analytics Consultant at Marcus Falley Consultant
Senior Optimisation & Reporting Analyst at Coles Group Limited

Web Information Analyst at National Australia Bank
Content Developer at WebWombat Pty Ltd
Service Manager at Malcolm Smith Motorsports

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Education

5th Annual Web Content Management Forum
WebTrends University
Conferences

Conferences
Golden West City College

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2 more...

Recommended

9 people have recommended Marcus

Connections

244 connections

Industry

Online Media

Websites

Marcus Falley’s Summary

The primary goal is to help businesses define measures of success for their web related projects and then match those measures to a solution with detailed reporting, which provides actionable information to help drive informed decisions.

Marcus Falley’s Specialties:

Maxamine, WebTrends, Metadata, Autonomy, Verity, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Project Management, Information Access

Marcus Falley’s Experience

Online Marketing Manager

Wine Selectors

(Privately Held; Information Technology and Services industry)

July 2009 — Present (6 months)

The web channel is used across acquisition and retention and as such it supports both the respective teams as well as having its own retention and acquisition goals. My role is as follows:

Website:
See the web re-design project through to completion and post completion realise the benefits therein.

Implement a site analysis tool to monitor and develop improvements for continuous site improvements.

Commercial:
Develop and implement an email programme to prospective and existing customers that sees improving response rates and revenues

Develop and implement strong search marketing programmes

Develop and implement an affiliate links programme

Engagement:
Look to enhance the attractiveness of the site through compelling content and offers ensuring increased sales transactions, high levels of repeat visits and hence greater commercial return.
Web Analytics Strategist

News Digital Media

(Public Company; NWS; Entertainment industry)

July 2008 — August 2009 (1 year 2 months)

Part time contract for two days a week

Work with the Web Analytics manager to identify analytics projects and prioritise them. Examples of projects in the pipeline are – network traffic referrals review, daily reports for editorial teams and modification of the heat map overlays.

Work on web analytics projects. This involves:
* Identifying the goals/KPIs of the business or individual (e.g. marketing manager).
* From that derive the associated reporting requirements and define the most appropriate tool to use.
* Work with the business stakeholders to create the report and show them how to use it or modify it
* Re-evaluate a period after the reports have rolled out, whether they are being used and appropriately meet needs.

Create and conduct training to allow users to become more self-sufficient in using the tools

Deal with ad-hoc queries

Work closely with the Web Analytics Manager and vendor during the migration period
Search & Web Analytics Consultant

Marcus Falley Consultant

(Online Media industry)

November 2007 — August 2009 (1 year 10 months)

After 6 1/2 years of experience gained while working with large enterprises, it is time to share my in-depth knowledge of best practice web development, ecommerce, search engine optimisation (SEO), search engine marketing (SEM), pay per click (PPC), online brand name protection, information access technology and web analytics.

The primary goal is to help businesses define measures of success for their web related projects and then match those measures to a solution with detailed reporting, which provides actionable information to help drive informed decisions.
Senior Optimisation & Reporting Analyst

Coles Group Limited

(Public Company; 10,001 or more employees; CJG; Retail industry)

April 2005 — November 2007 (2 years 8 months)

As Senior Optimisation & Reporting Analyst for Coles Group Limited, I have or currently work in the following areas:
• Researched and selected WebTrends as the Enterprise Web Analytics tool which was then presented to, and received approval from, the Infrastructure Standards Committee (ISC)
• Researched and selected Enterprise Web Content Quality and Compliance monitoring software Maxamine, which is now awaiting ISC approval
• Project Manager for web projects to improve search engine optimisation
Web Information Analyst

National Australia Bank

(Public Company; 10,001 or more employees; Financial Services industry)

March 2001 — April 2005 (4 years 2 months)

As Web Information Analyst I focused on:
• Analysis and reporting of user behaviour on the Enterprise Intranet using WebTrends and Maxamine
• Configuration of Autonomy Search Engine and regular on site search engine optimisation (SEO) to improve quality and relevance of search results
• Content change control management using Maxamine and CA Harvest as the main tools in the process
• Project Manager for Business Unit, Intranet site development and deployment to the Enterprise Intranet
• Authored unstructured content, metadata standards document
Content Developer

WebWombat Pty Ltd

(Online Media industry)

2000 — 2000 (less than a year)
Service Manager

Malcolm Smith Motorsports

(Online Media industry)

1995 — 1996 (1 year )

Marcus Falley’s Education

5th Annual Web Content Management Forum

Public Speaking, Content Management Systems (CMS), Search Engine Optimisation (SEO) 2008 — 2008

Activities and Societies:

Speaker
* "5th Annual Web Content Management Forum" Topic - "Making content discoverable - Effective implementation or use of your Content Management System (CMS)"
WebTrends University

WebTrends Certified Professional , Web Analytics , 2008 — 2008

Activities and Societies:

WebTrends for Technical Professionals I: Essentials
WebTrends for Technical Professionals II: Custom Reporting
Conferences

Public Speaking , Information Access Technology, Meta Data , 2001 — 2007

Activities and Societies:

Speaker
* “The Future of Enterprise Search 2006” Topic – “Defining Search” Ark Group
* “Metadata Management Conference 2005” Topic – “Metadata Quality and Compliance Management” Marcus Evans
* “Metadata Management Conference 2004” Topic – “Metadata Governance and Maintenance” Marcus Evans
Other Conferences, Forums and Training
* “Search and Navigation 2004” Ark Group
* “Getting Started with WebTrends WRC 6.0 Fundamentals 2003”
Conferences

Web Analytics , Web Analytics , 2001 — 2007

Activities and Societies:

* “WebTrends Analysis Series Workshop 2002” 4Sight and WebTrends
* “Maxamine Training 2001” Maxamine
Golden West City College

1980 — 1982

Additional Information

Marcus Falley’s Websites:

Marcus Falley’s Interests:

Public Speaking, Motorcycles, Golf

Marcus Falley’s Groups:

Web Analytics Association, Web Analytics Demystified

Web Analytics Demystified
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
National Australia Bank Alumni
DataShaping Advanced Analytics
Web Analytics Association
eMarketing Association Network
Australian New Media
SEO Australia
WSG
SearchEngineWatch.com Forums
Behavioral Targeting Standards Consortium
marcus evans
Hitwise Enthusiasts
Web Solutions
American Motorcyclist Association (AMA)
Webtrends
American Federation of Motorcyclists
Online Media Jobs -- Work in Internet Marketing, E-business, Web Analytics, etc.
Coles Myer IT Alumni