Ben Shepherd

Current

• Columnist at Business Spectator
• National Digital Director at Maxus

Past

• Associate Business Director at Mindshare
• Senior Account Manager at News Digital Media
• Agency Team Leader at Yahoo!

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Education

• Monash University

Recommended

4 people have recommended Ben

Connections

238 connections

Industry

Marketing and Advertising

Ben Shepherd’s Summary

With 10 years of experience in the digital world ranging from strategy, planning, sales and business development, editing and production, Ben is a well rounded media practitioner.

Ben has experience dealing with large/small clients across the Automotive, ISP, FMCG, Fuel, Telco and Entertainment categories - as well as direct experience publisher, agency and client side.

Prior to joining Maxus Ben worked with Mindshare – working critically applauded digital strategy for the likes of Ford, Kraft, iinet and Disney.

At Maxus he is responsible for developing integrated communication solutions with digital at their heart, across a wide range of clients such as Shell, Hungry Jacks, GSK, Aldi, Sanford and Toshiba.

Ben Shepherd’s Specialties:

Digital strategy, planning, understanding emerging media, media consumption and trend analysis, client leadership, team management, commercial direction, monetising digital

Ben Shepherd’s Experience

• Columnist

  Business Spectator

  (Internet industry)

  October 2009 — Present (3 months)

• National Digital Director

  Maxus

  (Public Company; Marketing and Advertising industry)

  February 2009 — Present (11 months)

  Communications agency, part of WPP/groupm
  
  Responsible for developing a cohesive communications offering and integrating digital analysis, insight and rationale into wider MAXUS product across Australia.
  
  Judge - 2009 IAB Awards
  Panelist - 2009 Ad:Tech Sydney

• Associate Business Director

  Mindshare

  (Public Company; Marketing and Advertising industry)

  February 2007 — February 2009 (2 years 1 month)

  I looked after digital media strategy and planning for a range of clents across the Automotive, Telecommunications, Entertainment and Technology space.
  
  Finalist - IAB Awards 2007 - iinet naked dsl launch
  Finalist - IAB Awards 2007 - Kraft Easy Mac

• Senior Account Manager

  News Digital Media

  (Public Company; NWS; Entertainment industry)

  June 2006 — February 2007 (9 months)

  Senior Account Manager looking after key Melbourne agencies and direct clients across the News Digital Media and Fox Interactive Media networks.
  
  Winner 2006 - Best Field Sales Rep News Digital Media

• Agency Team Leader

  Yahoo!

  (Public Company; 10,001 or more employees; Internet industry)

  June 2004 — June 2006 (2 years 1 month)

  Agency sales and employment channel alliance management

Ben Shepherd’s Education

• Monash University

  Business , International Trade , 1996 — 1999

Additional Information

Ben Shepherd’s Interests:

Table tennis, Golf, AFL, Surfing

Ben Shepherd’s Groups:

•    WPP Alumni
•    Yahoo Employees and Alumni Group
•    Digital Media W*nkers

Ben Shepherd’s Honors:

Winner - Industry Blog of the Year 2009 - Mumbrella Awards
Finalist - Media Agency of the Year 2009 (for Maxus) - Mumbrella Awards
MindShare Interaction Sales Rep of the year 2006 (Victoria)
News Digital Media Best Field Sales Rep 2006 (Australia)
Guest Lecturer AFA E-Marketing Course 2006
IAB Awards 2007 - National Media Finalist (for media strategy for Ford Mondeo, iinet Naked DSL and Kraft Easy Mac)
Guest Lecturer - RMIT Masters in Advertising - Media Strategy - 2008
Ad:Tech panelist Sydney 2009
IAB Awards judge 2009

Ben Shepherd’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch