Svetlana Zhukova

Past

Marketing Executive - Corporate and Online at Adshel
Marketing Executive at Adshel
Global Alumni Coordinator at AIESEC International

President at AIESEC Russia, Belarus & Kazakhstan
National Vice-President at AIESEC in Russia, Belarus and Kazakstan

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Education

Belaruski Dzjaržauny Ekanamièny Universitet

Recommended

4 people have recommended Svetlana

Connections

287 connections

Industry

Marketing and Advertising

Websites

Svetlana Zhukova’s Summary

I'm a marketeer with a focus on corporate communications and a passion for sustainability and arts. Professional roles in Moscow, Rotterdam and Sydney, in both the corporate and not-for-profit sectors, have helped me in developing a global outlook and understanding the strategic role of marketing and communications within various sectors.

I'm looking for my next career step, ideally in a marketing management role.

Svetlana Zhukova’s Specialties:

Marketing Communications - print, online, outdoor; Project Management, Online Marketing and Web Project Management, Sponsorship & Community Programs, Strategic Planning, Event Management, Organisational & Team Management, Training & Facilitation

Svetlana Zhukova’s Experience

Marketing Executive - Corporate and Online

Adshel

(Privately Held; Marketing and Advertising industry)

June 2008 — September 2009 (1 year 4 months)

Adshel is an out-of-home media and infrastructure company, a joint venture by Clear Channel International and APN News&Media (www.adshel.com.au). In my role I worked on managing the Corporate and Infrastructure marketing programs, which included budget management & stakeholder communication. As a result, I have delivered a range of marketing projects in corporate and sustainability areas, consisting of a range of printed, online and multimedia components. My key achievements include:

- Have improved brand positioning of the corporate and infrastructure divisions through print and online campaigns, such as market positioning development, web strategy implementation, eDM and printed marcomms
- Launched a corporate brand awareness campaign for Adshel in the community, which included agency management, design revisions and print production
- Managed campaign implementation for an international media offering at Sydney International Airport
- Digital projects - relaunched 4 company websites, delivered campaign minisites and interactive e-cards
- Have organised a highly successful creative industry event with a presentation by Sydney Theatre Company’s artistic director Cate Blanchett
- Successfully managed supplier relationships – creative, online & print agencies – to deliver marketing projects
- Have re-developed not-for-profit media support program with over $2,000,000 in annual contribution
- Managed corporate sponsorship program working with Sydney Theatre Company, WWF, Melbourne Theatre Company, Medibank International, Oxfam, Sydney Writers Festival
- Developed and implemented sustainability initiatives – corporate tree planting program via client promotion, poster recycling initiative, carbon offset program
- Have worked with senior management to issue quarterly internal company newsletters as the editor and supervised internal communications by other departments
- Have managed contractors and coordinated content team to produce a commercial tender
Marketing Executive

Adshel

(Privately Held; Marketing and Advertising industry)

February 2007 — May 2008 (1 year 4 months)

Have implemented a range of marketing communications across the media and infrastructure business:

- Developed and executed successful promotion campaigns for the new business wins with online competitions
- Have developed a corporate introduction brochure for the business, which included extensive work with senior management, creative agency and print production coordination
- Initiated and managed Adshel’s first sustainability project, involving the planting of 10,000 trees, internal presentations, competition and tree planting visits for staff
- Managed not-for-profit advertising accounts nation-wide, implementing systems and processes to improve effectiveness of the charity campaigns; organized Adshel’s support for such campaigns as Earth Hour, Australian Grown, The Cancer Council and others.
- Coordinated over 40 professional photography projects for the media products, including multimedia materials such as video case-studies and product promotion hype-reel
- Introduced a post-implementation report practice to the marketing team
- Managed over 30 client entertainment events nationally and have organised the first company-wide national conference
- Have supported commercial tenders submissions
Global Alumni Coordinator

AIESEC International

(Non-Profit Organization Management industry)

June 2005 — July 2006 (1 year 2 months)

AIESEC is the world’s largest global not-for-profit student-run organization that comprises 30,000 members and 400 full-time staff in over 105 countries. AIESEC coordinates, in partnership with leading corporate organisations, more than 8,000 international internships, as well as hundreds of conferences and projects, helping high-potential graduates to discover and develop their leadership potential – www.aiesec.org

AIESEC International is the global headquarters of AIESEC, a team of 20 members, selected to provide strategic direction to the organisation. In my role I was responsible for the alumni marketing and engagement as part of the global corporate relationships team.
My key achievements include:

- Coordinated the development and launch of a Web-based Networking platform for AIESEC alumni worldwide
- Worked with global partners such as DHL, PwC and UBS, and the top business leaders on the international advisory board, to deliver a global marketing strategy for alumni engagement
- Developed and executed a successful marketing campaign for the online alumni platform promotion, including promotional events and online marketing activities for events in Europe, South America, US and Asia
- Delivered presentations, management reports and trainings on alumni strategy at various international events and at international advisory board’s meetings
- Managed the global alumni awards, including promotion, selection and re-launch of an annual global Hall of Fame event in India for over 600 people
- Maintained global communication with country offices and alumni networks through intranet
- Have developed a business model for the online networking platform in collaboration with corporate partners
- Generated revenue through the management of a EU funded project, aimed at developing of collaborative environment through social and business networking tools
President

AIESEC Russia, Belarus & Kazakhstan

(Non-Profit Organization Management industry)

May 2004 — April 2005 (1 year )

AIESEC is one of Russia’s biggest national youth organizations, with 12 offices in 10 major cities. The National Office facilitates operations of local chapters in Russia and Kazakhstan, acting as a unique cross-border association of young leaders. www.ru.aiesec.org

As a leader of the national organisation, I was responsible for managing strategic organisational direction and lead a national management team of 5 with two international members.
My key achievements include:

- Initiated organisational structure change and managed the national strategic planning process
- Coached local offices on strategic planning, organizational accountability and international communication
- Coordinated plan implementation on local level with 55% growth in performance achieved in 12 months and supervised the execution of yearly budget on a national level
- Represented the country on a regional level (Central Eastern Europe) and globally, established strong relationships with other country offices
- Maintained corporate relationships with key corporate supporters of AIESEC, including the National Board of Advisors
- Developed and led a program for an annual planning conference and an annual review conference for Leadership teams
- Established regular internal communication, including monthly online newsletters and management reports
National Vice-President

AIESEC in Russia, Belarus and Kazakstan

(Non-Profit Organization Management industry)

April 2003 — April 2004 (1 year 1 month)

- Coordinated national marketing and sales strategy for the Exchange Program
- Improved the delivery of AIESEC's Exchange Program through the development and implementation of National Quality Standards & Reporting across 12 local offices
- Introduced market segmentation standards to local chapters to increase the efficiency of the exchange program's sales
- Designed and managed the agenda and facilitators’ teams of two national conferences for product development and sales education for new members and sales teams
- Consulted local sales teams on market research and on building sustainable corporate and non-corporate relationships
- The following year national exchange results have grown for the first time in 4 years