Community Manager, conversation & community strategist, social media educator & tactician
Melbourne Area, Australia
- Current
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- Community Manager at Lonely Planet [BBC Worldwide]
- Past
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- Community Manager [Acting] at Lonely Planet [BBC Worldwide]
- Online Community Liaison at Lonely Planet
- Social Media Analyst at Arts Hub
- Editor at Arts Hub
- Web Content Producer at International Federation of Arts Councils and Culture Agencies
- Web Content Producer at Village Cinemas
- Education
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- University of Brighton
- New York University
- Recommended
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18 people have recommended Venessa - Connections
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329
connections
- Industry
- Online Media
- Websites
Venessa Paech’s Summary
I'm a Community Manager with strong editorial nous. I help brands and organisations deepen their understanding of community and social technologies, and implement activities and experiences on the social web that meet their needs.
I like to motivate, challenge, lead and inspire - and if all that fails, I'll tap dance for you.
Venessa Paech’s Specialties:
user experience & engagement, writing/editorial, community management, community & collaborative platform architecture, conversation scaffolding, moderation systems & governance, community change management for organisations, web 2.0 mythbuster, tap dancer & tune belter
Venessa Paech’s Experience
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Community Manager
Lonely Planet [BBC Worldwide]
(Privately Held; Publishing industry)
January 2009 — Present (1 year )
Development and management of online communities within Lonely Planet digital universe - website, wireless, ecosystem.
Custody of members profiles and cross-digital identity; community actions such as posting, rating, reviewing, commenting; reputation and affinity; and any other product integrally tied with community identity and behaviour.
Work includes:
- shaping community vision for Lonely Planet
- overseeing development, maintenance and support of community products and platforms (including the Thorn Tree travel forum);
- managing relationship between community identity and content and Lonely Planet’s overall digital offering;
- managing relationships between sub-communities within Lonely Planet (travellers, authors, bloggers, staff)
- surfacing and nurturing community editorial;
- moderation governance, policies and systems;
- leading on social-media strategy, monitoring and analytics in collaboration with marketing and innovation teams;
- creation and maintenace of business wide social media guidelines for staff;
- user service management (member accounts, privacy and cybersecurity);
- evangelise for community voice and principles within business. -
Community Manager [Acting]
Lonely Planet [BBC Worldwide]
(Privately Held; Publishing industry)
August 2008 — January 2009 (6 months)
Community strategy and implementation across brand, engaging technology, editorial, and e-commerce pillars; managing Thorn Tree travel forum; governance and policy creation and maintenance (moderation, editorial, engagement); evangelising for community to, and on behalf of, the business.
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Online Community Liaison
Lonely Planet
(Privately Held; 201-500 employees; Publishing industry)
March 2008 — August 2008 (6 months)
Input to community strategy and implementation across brand; nurture community content; manage online community; oversee digital community initiatives.
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Social Media Analyst
Arts Hub
(Online Media industry)
July 2007 — February 2008 (8 months)
Developed strategy and implementation roadmap for incorporating community components into brand website and networks.
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Editor
Arts Hub
(Online Media industry)
November 2003 — February 2008 (4 years 4 months)
Responsible for 100% of editorial and image content on Arts Hub web and bulletins. Source, commission, edit, program and upload feature and column contributions from creative industries sector; research and write 30-40 news articles per week, authored 100 + features across tenure; manage satellite editorial team; populate content to strict daily deadlines.
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Web Content Producer
International Federation of Arts Councils and Culture Agencies
(Government Agency; Public Policy industry)
November 2003 — July 2006 (2 years 9 months)
Content producer and editor for IFACCA.org and digital bulletins.
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Web Content Producer
Village Cinemas
(Public Company; 501-1000 employees; Entertainment industry)
December 2001 — October 2003 (1 year 11 months)
Venessa Paech’s Education
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University of Brighton
MA , Creative Media , 2008 — 2010 (expected)
Uni. Brighton Awards:
- Alan Jenkins Prize for the Best Part-time/distance education student
- Fred Inglis Prize for Media Literacies
- Henry Giroux Prize for Teaching, Learning and Writing through Popular Culture
- Sarah Pink Prize for Practising Media Research -
New York University
BFA , Theatre , 1993 — 1997
Deans List
Additional Information
Venessa Paech’s Websites:
Venessa Paech’s Interests:
communities, social media, arts, popular culture, politics, language, mythology, social justice, musical theatre, travel, independent and public sector media
Venessa Paech’s Honors:
NYU Deans List (Top 5% of Graduating Class)
Queens Trust Achiever Award
Multiple Nominee - Young Australian of the Year
2009, University of Brighton Awards:
- Alan Jenkins Prize for the Best Part-time/distance education student
- Fred Inglis Prize for Media Literacies
- Henry Giroux Prize for Teaching, Learning and Writing through Popular Culture
- Sarah Pink Prize for Practising Media Research
