Virginia Lloyd

Philanthropy Consultant, Researcher and Writer

Sydney Area, Australia

Current
  • Consultant at Enrich Australia
  • Consultant in arts, healthcare, nonprofit at Self-employed
  • Author, The Young Widow's Book of Home Improvement (2008) at University of Queensland Press
Past
  • Immediate Past President at Sydney PEN (International PEN Centre)
  • Business Development & Private Sector Engagement Specialist at The Sax Institute
  • Business Development Consultant at VolunteerXChange.com
  • Consultant at Disability/Arts
  • Manager, Corporate Social Responsibility at Freehills
  • Communications Manager at Freehills
  • Publishing Manager at Freehills
Education
  • New York University
  • University of Sydney
Connections
56 connections
Industry
Philanthropy
Websites

Virginia Lloyd’s Summary

Virginia Lloyd is an experienced communicator and relationship builder in diverse for-profit and nonprofit environments, with particular expertise in writing and editing, philanthropy and fundraising, services marketing, stakeholder and project management.

An Australian citizen, Virginia Lloyd has US permanent resident status.

Virginia Lloyd’s Specialties:

Strategic communication, fundraising strategy analysis, grant writing, prospect research, branding and identity, networking, relationship management, public speaking, writing and editing


Virginia Lloyd’s Experience

  • Consultant

    Enrich Australia

    (Philanthropy industry)

    August 2008Present (1 year 5 months)

    Enrich Australia provides a range of training and professional development services to financial planners and other clients in the financial services sector; it also provides research and strategic advisory services to private clients and to major Australia not-for-profit organisations.

  • Consultant in arts, healthcare, nonprofit

    Self-employed

    (Writing and Editing industry)

    July 2008Present (1 year 6 months)

    I am currently working with a range of non-profit and private sector clients on a project basis. Recent clients include the Freehills Foundation, Environmental IQ, the Lowy Institute for International Policy, National Australia Trustees, and the National E-Health Transition Authority. The projects range from research and writing through to communications strategy and implementation, and business development planning.

  • Author, The Young Widow's Book of Home Improvement (2008)

    University of Queensland Press

    (Philanthropy industry)

    April 2008Present (1 year 9 months)

    Paperback edition published September 2009, selected for the national Books Alive reading campaign as "One of the 50 Books You Can't Put Down".

  • Immediate Past President

    Sydney PEN (International PEN Centre)

    (Non-Profit Organization Management industry)

    April 2008July 2009 (1 year 4 months)

    PEN is the international association for writers dedicated to freedom of expression.
    During my tenure as President I was responsible for producing and promoting Sydney PEN’s flagship series of events, the Voices: 3 Writers series, which were sold out and widely reported in Australian media outlets. I also established strategic alliances with the Sydney Writers Festival and the State Library of NSW. During my tenure revenue increased 20 per cent (including a 58 per cent increase in donations), and our operating surplus grew 36 per cent.

  • Business Development & Private Sector Engagement Specialist

    The Sax Institute

    (Public Policy industry)

    November 2007July 2008 (9 months)

    Conducted prospect research and wrote grant applications, resulting in a $100,000 renewed grant from Perpetual Trustees and shortlisting for the prestigious Telstra Social Innovation Grants. Also completed a research and strategy paper about fundraising through private sector engagement.

  • Business Development Consultant

    VolunteerXChange.com

    (Philanthropy industry)

    March 2006October 2007 (1 year 8 months)

    www.volunteerxchange.com offers a patented system for global virtual volunteering, enabling white-collar professionals to make valuable contributions of skills and time to a variety of non-profit organizations anywhere in the world.

    Volunteerxchange.com won the 2006 International E-Philanthropy Award in the category of “Best Community Building/Volunteerism and/or Activism Campaign”.

  • Consultant

    Disability/Arts

    (Online Media industry)

    May 2006June 2007 (1 year 2 months)

    Dr Simi Linton, the Principal of Disability/Arts, is an author, arts consultant and public speaker. I devised and implemented a communications strategy to position her as a leading public commentator on disability and the arts. I also conducted extensive research on her behalf into funding opportunities for a documentary film project based on her memoir, resulting in two grants from private foundations, and securing the highly competitive fiscal sponsorship from the New York Foundation for the Arts.

  • Manager, Corporate Social Responsibility

    Freehills

    (Partnership; 1001-5000 employees; Legal Services industry)

    January 2004February 2006 (2 years 2 months)

    --Planning, implementation, development and internal/external communication of Freehills’ corporate social responsibility program, working closely with dozens of stakeholders in all offices, reporting to the CEO.
    --Strategic and operational management of Freehills’ Community Program within a six-figure budget. Some philanthropic grant-making but mostly focused on facilitating employee engagement through matched giving, corporate volunteering, internal fundraising activities, and capacity-building at the local office level.
    --Team leadership of four state-based committees from their inception, coaching/motivating volunteer committee members who range widely in seniority and knowledge of corporate-community engagement.
    --Relationship management with a variety of internal and external stakeholders including staff, partners, not-for-profit organizations, consultants.

  • Communications Manager

    Freehills

    (Partnership; 1001-5000 employees; Legal Services industry)

    October 2001June 2002 (9 months)

    Achievements:
    --Freehills website awarded ‘Best large law firm website’ in inaugural FindLaw Website Awards (2002).
    --Developed, wrote and delivered the inaugural Freehills Annual Review, the firm's flagship print brochure.
    --Devised and implemented a communications strategy for Legal Technology Services, a wholly-owned subsidiary of Freehills offering IT solutions for managing legal risk.

    Responsibilities:
    --Strategic direction and management of all marketing communications.
    Management of two full-time staff members across geographically separate locations (Sydney and Melbourne).
    --Communications budget development and management.
    --High-level writing and editorial services for senior stakeholders.

  • Publishing Manager

    Freehills

    (Partnership; 1001-5000 employees; Legal Services industry)

    June 1999October 2001 (2 years 5 months)

    --Redeveloped the firm’s website into its primary business development tool.
    --Improved a new publications strategy, shifting the focus to electronic media, reducing the overall number of publications. As a result this expense item was $400,000 under budget for the 2001-02 year.
    --Developed and presented a training module for lawyers, ‘Effective Writing for External Audiences’ which subsequently became part of the lawyers’ professional development program.
    --Project-managed the wholesale review and subsequent rebranding of Freehills printed marketing collateral as part of a comprehensive rebranding program.
    --Wrote a Style Guide to establish a consistent ‘house style’ for all Freehills external communications materials, which remains the standard reference.
    --Advised practice groups on effective external communications for target markets.
    --Ensured fee-earners were appropriately trained in the area of external communications and business development use of the website.


Virginia Lloyd’s Education

  • New York University

    Philanthropy and Fundraising 20072007

  • University of Sydney

    PhD , English Literature , 19911996


Additional Information

Virginia Lloyd’s Websites:

Virginia Lloyd’s Interests:

Technology, evaluation and metrics for grantmakers, coaching and mentoring, fundraising, networks, reading, research, writing, practical philosophy

Virginia Lloyd’s Groups:

  •    University of Sydney
  •    Non Profit Professionals
  •    Nonprofit Communicators

Virginia Lloyd’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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