Fi Bendall

Current

• Founder at Digital and Interactive Consortium

Recommended

3 people have recommended Fi

Connections

200 connections

Industry

Internet

Fi Bendall’s Summary

A dynamic, ambitious and forward thinking interactive and marketing strategist with 20 years experience in new media / IT over B2C, B2B, and New Business Development.

Key Skills:
• Astute financial and business acumen with a revenue and goal focussed approach
• Extensive experience in strategic business and market exploitation of content and brands for revenue generation and promotional development across all delivery platforms
• Ability to think strategically and project manage from end to end - concept to inception
• Strong new media, IT, mobile, web competencies and excellent strategic acumen
• Strong negotiator and communicator – a proven relationship builder with a broad and well connected contact book
• Expertise in project planning and management of commercial business planning and P&L
• Comprehensive understanding of B2C and B2B marketplaces
• Strong leader, highly creative and visionary
• A decisive people orientated person with strong inter-personal intelligence and inter-personal skills
• Both client side and agency experienced

Fi Bendall’s Specialties:

Tourism, Gaming & Gambling, Not for Profit, Business Consulting, New Media Marketing, Online & Digital Channel Strategy

Fi Bendall’s Experience

• Founder

  Digital and Interactive Consortium

  (Marketing and Advertising industry)

  November 2003 — Present (6 years 2 months)

  “We believe digital communications is a business strategy not just an advertising solution”
  
  We are a co-operative. A team of independent specialists whom Companies are turning to, to deliver the business results they expect from the digital space
  
  We exploit the power of digital media and communications strategy as a corner stone in satisfying clients overall business objectives and revenue streams, as well as sales and marketing objectives
  
  Our team is an Australian and European co-operative of freelancers and contractors working with the main agencies and directly with clients

Additional Information

Fi Bendall’s Groups:

•    TED: Ideas Worth Spreading
•    Australian Marketing Group
•    Influence Diagrams, Belief/Bayesian Nets, Causality & Bayes Theorem
•    The Blog Zone - A community for serious bloggers
•    Social Business Design
•    Nuffield Scholars Australia

Fi Bendall’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch