Joanna Walton

9 years experience across B2B and B2C markets in retail and telecommunications (both integrated product and services sectors). Joanna has key strengths in acquisition and retention programmes for customers including campaign, channel, trade and promotions management.

Joanna's key objective is to develop a broad range of managerial and commercial marketing skills that can be applied across industries and cultures to achieve successful outcomes for businesses.

Specialties: * B2C and B2B marketing strategy development and execution
* Campaign and promotions management
* Lead generation
* Channel management
* Customer segmentation, acquisition and retention strategy
* Brand management
* Direct Marketing
* Project management
* Sales, competitor and ROI analysis
* Digital Strategy
* Forecasting and budget management

Head of Marketing

Lebara Mobile

Privately Held; 501-1000 employees; Telecommunications industry

March 2012 – Present (1 year 4 months) Australia

• Creating, Implementing and Managing AU Marketing Strategy
• Responisble for Campaign Management: ATL and BTL for customer acquistion and retention
• AU Channel Marketing Management & Support
• Budget Management
• AU Event Management
• AU Brand Management
• AU Digital Management
• AU External and Internal Marketing Communications

Retail and Trade Marketing Manager

Lebara Mobile

Privately Held; 501-1000 employees; Telecommunications industry

February 2010 – April 2012 (2 years 3 months)

 Management and planning of Trade and Channel marketing for B2C and B2B customers including Buying Groups, Small Business Retail, Wholesale channel and end user
 Management of acquisition (lead generation), retention and customer migration strategies for all channels including offer development, in-store ranging, store branding, trade events and ATL POS campaigns.
 Manage communications plan and direct marketing programme for B2B customers
 Manage the forecasting and budget for trade marketing and merchandising
 Manage customer segmentation
 Manage the brand guidelines and design of all print/marketing collateral in market
 Calculate, analyse and report on ROI
 Track and analyse competitor pricing

Promotions Manager

Lagardere Services Asia Pacific

Public Company; 1001-5000 employees; Retail industry

October 2008 – January 2010 (1 year 4 months)

 Managed the national retail promotion and campaign plan across 17 different retail brands
 Managed the branding, design and development for all POS print design, events, store openings, catalogues and promotions within stores
 Managed strategy and offer development for all campaigns including reactive, category driven, themed and planned sales promotions
 Managed Airport marketing stakeholder relationships including communication and all terminal specific retail activity
 Analysis and reporting on ROI
 Managed campaign forecast and budget

Account Manager

Spin Communications

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2008 – October 2008 (8 months)

 Managed client retention and relationships for Lee, Wrangler, Van Heusen, Trent Nathan, Tiger Beer, and Toni & Guy
 Managed, co-ordinated and developed Media planning and placement for clients
 Designed and developed brand strategies for existing and potential clients
 ATL campaign development and management for clients
 Designed digital strategy, online lead generation and managed website rebuilds for clients

National Marketing Coordinator

General Pants Group

Privately Held; 501-1000 employees; Retail industry

April 2006 – April 2008 (2 years 1 month)

 Key co-ordinator and executer of General Pants Co marketing including: events, sponsorship campaigns and retail promotions both digital and in-store.
 Managed General Pants selected PR agency and external and internal product placement for all print and media opportunities
 Project-managed store level marketing initiatives such as in-store events, Our People Magazine and product nights for customers (budgeting, analysis and monitoring)
 Managed creative development and execution of all online marketing, social media content and direct marketing including website, CRM database and tracking and reporting
 Managed key supplier trade initiatives including staff incentives, product nights and sponsorship promotions to drive sales, including strategy, tracking and reporting

Marketing Admin Assistant

General Pants Group

Privately Held; 501-1000 employees; Retail industry

October 2004 – March 2006 (1 year 6 months)

 Administrative support for the General Pants Co. marketing department
 Develop & maintain promotional calendar for the General Pants Co. Marketing team
 Fashion manager of Our People Magazine
 Manage opportunities, requests and relationships with store centre management

Volunteer Experience
- Volunteer Online Giveaways Co-ordinator
  
  FBI Radio
  - Arts and Culture
  April 2008 – August 2009 (1 year 5 months)
  
   Administration of the of contact lists and FBI winners
   Liaised and negotiated giveaway opportunities for FBI members with key suppliers
   Website and Social Media content for FBI e-news and prize fulfillment for weekly FBI winners
   Research & Development for potential contra promotional opportunities for local artists, musicians and cultural entities

Australian Graduate School of Management

Executive MBA

2011 – 2014 (expected)

University of Technology, Sydney

Masters of Business, Marketing

2008 – 2010

University of Sydney

Bachelor, Economics and Social Sciences - Marketing and Government/International Relations

2004 – 2007

High School

Websites:

Groups and Associations:

Associate Member and CPM Holder - Australian Marketing Institute, Member - Chartered Institute of Marketing, Member - Australian Institute of Management, Executive Member - MAANZ.